Your Fix Kit

RL3 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL3 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL3",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+7 pts
Why: Citation rate is 0.0%, and securing these listings is crucial for visibility in HVAC-specific queries.
Do this: Register on HVAC.com and ACCA contractor finder to create your profiles. Provide accurate NAP and service details. Expect to spend 3-4 hours total for claims and verifications.
2. Submit NAP to top 12 HVAC citation sources
+6 pts
Why: Citation presence is entirely missing, and submitting to key directories establishes baseline credibility.
Do this: Compile a list of 12 HVAC-specific citation sources, including Yelp, BBB, and Angi. Submit your NAP data to all listed platforms. Allocate 2-3 hours for this task, depending on data collection and submission process.
3. Add HVACBusiness schema to all service pages
+10 pts
Why: Audit shows no structured data, which is essential for search engines to properly categorize your business.
Do this: Create HVACBusiness schema using Google's structured data helper. Include serviceType arrays for cooling repair, heating install, and ductless services. Spend about 4 hours to implement across all relevant pages.
4. Get 6 reviews mentioning AC repair this month
+7 pts
Why: Currently have no reviews, and competitor mentions indicate they’re likely gathering customer feedback effectively.
Do this: Reach out to past customers and request reviews on Google specifically mentioning AC repair or furnace install. Aiming for 2-3 hours to send requests, with a follow-up plan to encourage responses.
5. Add Energy Star and NATE badges to the homepage
+2 pts
Why: Structured data health is missing, and these credentials can enhance your authority in HVAC locally.
Do this: Locate the Energy Star and NATE certification badges. Update your homepage to include these images with corresponding structured data markup. Estimate about 1-2 hours for design and implementation.
6. Mention Gordon's Heating & Air in content at least twice
+3 pts
Why: Competitors are mentioned multiple times; referencing them can help position your brand within customer searches.
Do this: Update your website content to include contextual mentions of Gordon's and other local competitors. Focus on case studies or service comparisons. Allocate 2-3 hours to draft and publish the updates.
7. Analyze competitor mentions for content ideas weekly
+2 pts
Why: Audit shows competitive positioning is weak at 17.9%, which indicates a lack of content targeting local competition.
Do this: Set up a weekly analysis to review competitors like Boston Standard Plumbing and Sullivan Plumbing & Heating. Monitor their content strategies, and adapt yours accordingly. Spend 1 hour weekly reviewing and strategizing.
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