Your Fix Kit

Helios HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Helios HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Helios HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Submit NAP to top 12 HVAC-specific citation sources
+7 pts
Why: Citation rate is 0.0% — establishing a presence in directories is critical for local visibility.
Do this: Identify the 12 key HVAC directories, including HVAC.com and ACCA contractor finder. Create a listing for Helios HVAC in each directory with complete NAP. Expect this to take about 3 hours total.
2. Claim and verify HVAC.com and ACCA contractor finder listings
+6 pts
Why: Competitors are leveraging these directories, putting you at a disadvantage with a citation rate of 0.0%.
Do this: Sign up and claim profiles on HVAC.com and ACCA contractor finder. Provide accurate business info and verify ownership. Plan for 2-3 hours to complete both.
3. Add HVACBusiness schema to all service pages
+10 pts
Why: Schema type is HVACBusiness — critical for AI engines to accurately identify services and location in queries.
Do this: Use schema.org to generate HVACBusiness structure for all service pages. Include data on serviceType arrays like cooling repair and heating install. Allocate 4 hours for implementation.
4. Get 6 Google reviews this month mentioning 'AC repair'
+7 pts
Why: Currently, you have no reviews — specific review requests can increase local rankings and relevance.
Do this: Email past customers to request feedback on Google. Target 2-3 customers per week to ensure you hit your mark. Set aside 1 hour weekly to follow up.
5. Reference NATE and Energy Star certifications on website
+2 pts
Why: Missing credentials weaken your competitive position of 19.4 against competitors like Boston Standard Plumbing.
Do this: Add badges for NATE and Energy Star on your homepage and service pages. Update the content management system or website builder to include this as key selling points. Invest 2 hours for updates.
6. Submit citations for 0 of 3 queries on OpenAI
+3 pts
Why: Citation accuracy is critical for AI engines, and yours are currently at 0 for many key queries.
Do this: Focus on submitting accurate NAP to platforms like Yelp and BBB in addition to HVAC-specific sources. This could take about 2 hours across different platforms.
7. Add structured data markup for review snippets
+2 pts
Why: Structured data health is currently missing — this markup helps AI engines understand your customer feedback better and improve visibility.
Do this: Implement review schema using JSON-LD for key service pages to highlight customer reviews. Check Google's structured data testing tool to ensure proper implementation, taking about 1 hour to complete.
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