Your Fix Kit

RL5 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL5 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL5",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings
+7 pts
Why: Citation rate is 0.0% with 0 citations across 7 queries, damaging visibility against competitors.
Do this: Create accounts on HVAC.com and ACCA contractor finder to claim local business listings. Compile business information and verify ownership within a week—a couple of hours of work each.
2. Get 6 Google reviews mentioning 'AC repair' this month
+6 pts
Why: No reviews are present on Google; boosting reviews directly impacts search results and reputation.
Do this: Ask satisfied customers for reviews; focus on 'AC repair' or 'furnace install' in follow-ups. Expect up to a week to collect, plan on a 60-minute campaign for outreach.
3. Submit NAP to top 12 HVAC citation sources
+10 pts
Why: Citation presence is 0.0%, which is critical for local rankings and trust with search engines.
Do this: Identify and submit NAP to HVAC-specific sites like Yelp, BBB, Angi, and others. This process will take 2-3 hours to complete and stabilize over a few weeks.
4. Add Energy Star and NATE badges with markup
+7 pts
Why: You need structured data for credentials; adding them dramatically improves AI understanding of your site.
Do this: Use schema.org to implement the grading and badges on your homepage and service pages. Expect around 1-2 hours for setup and testing with Google's structured data testing tool.
5. Add HVACBusiness schema to 20 service pages this week
+2 pts
Why: Missing HVACBusiness schema highlighted for HVAC contractors is killing your citation accuracy and visibility.
Do this: Generate the required JSON-LD for schema on service-type arrays—cooling repair, heating install, and ductless. Use Google's structured data helper; allocate about 3-4 hours for deployment and testing.
6. Fix citation accuracy for 2 high-value competitors
+3 pts
Why: Competitors like Atlantic Heating & Air Conditioning and Boston Standard Plumbing have multiple mentions increasing their ranking strength in queries.
Do this: Research competitor citations across directories and ensure your info matches theirs closely. Allocate a few hours to benchmark, adjust your NAP, then submit corrections.
7. Increase presence on perplexity and claude engines
+2 pts
Why: Current performance on perplexity and claude shows 0 citations out of 6 total queries, limiting visibility.
Do this: Set up targeted outreach to build links and mentions on platforms these engines crawl; commit 1-2 hours weekly to actively improve presence on these engines.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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