Your Fix Kit

Mason's Flooring - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mason's Flooring does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mason's Flooring",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Revere",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Revere"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency flooring service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add citations for The Home Depot in 2 queries
+7 pts
Why: Citation rate is 0.0% and The Home Depot is mentioned 2 times in responses.
Do this: Gather accurate business information for The Home Depot and create citations on local directories. Use Yext or Moz Local for submission. Expect 3 days to get live publications.
2. Create 6 citations across 6 queries immediately
+6 pts
Why: Your citation rate is 0.0%, severely affecting local visibility and revenue potential.
Do this: Identify top local directories like Yelp and Angie's List; submit business info to all 6. Check each for approval; spend 4 hours total.
3. Respond to 1 review for Revere Hardwood Floor Company
+10 pts
Why: Competitor Revere Hardwood Floor Company mentioned once; their reviews can sway potential customers.
Do this: Draft a response to a recent customer review for them to understand your service quality. Spend 1 hour researching their reviews m and writing your reply.
4. Mention Flooring America in 1 blog post
+7 pts
Why: Competitor Flooring America is named; leveraging their reputation can attract similar traffic.
Do this: Write a blog discussing flooring trends and include a reference to Flooring America. Post it to your site within 2 days.
5. Fix 2 NAP mismatches causing confusion
+2 pts
Why: Citation accuracy is not available, but correcting NAP mismatches will likely benefit your overall presence.
Do this: Check Google My Business and update Name, Address, Phone with the same format as on your website. Allow 2 hours for verification.
6. Track the 3 OpenAI queries with zero citations
+3 pts
Why: 0 citations in 3 queries from OpenAI indicates a gap in visibility that must be addressed.
Do this: Set up Google Alerts for these queries to monitor activity and adjust your citations accordingly; 1 hour to set up this monitoring.
7. Analyze the structured data health for future fixes
+2 pts
Why: Structured data health is currently unknown; this impacts how AI engines see your business.
Do this: Use Google's Rich Results Test to evaluate your current structured data setup. Expect 2 hours for this analysis.
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