Your Fix Kit

Comfort Solutions - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Comfort Solutions does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Comfort Solutions",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Riverton",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Riverton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
yelp.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
facebook.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
warnerheatingut.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
angi.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
truepros.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
westernheatingair.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
edgertonhvac.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
gunthers.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate is 0.0% and competitors like Riverton Heating & Air Conditioning are getting mentioned while you are not.
Do this: Register on HVAC.com and ACCA contractor finder this week. Fill out business info and verify listings. This can be done in about 3 hours with expected reviews from these sources leading to more local visibility.
2. Add HVACBusiness schema to all 47 service pages
+6 pts
Why: Your citation presence is 0%, and having schema greatly improves AI's understanding of your business among competitors like Western Heating.
Do this: Generate JSON-LD schema for all service pages using Google's structured data generator. Include serviceType arrays for cooling repair and heating install. Allocate about 4 hours to implement and test.
3. Get 6 Google reviews mentioning AC repair this month
+10 pts
Why: Customer reviews are critical for visibility, and you have no reviews while competitors are mentioned twice, like Warner Heating & Air Conditioning.
Do this: Reach out to past customers with personalized emails or texts asking them to leave a review on Google. Spend 1 hour writing a follow-up template and aim to generate those reviews by month-end.
4. Submit NAP to top 12 HVAC citation sources now
+7 pts
Why: You have a 0.0% citation rate, and missing citations makes it hard for search engines to trust your business data.
Do this: Gather your Name, Address, and Phone number, and submit to top trade directories like Yelp, BBB, and Angi. Expect around 3 hours of work to do this effectively.
5. Add NATE and Energy Star badges with structured data
+2 pts
Why: Your structured data health is lacking, impacting how you rank against competitors like Air Tech Heating & Cooling who may be more visible.
Do this: Download badge images from NATE and Energy Star websites and implement them on your homepage with appropriate schema markup. This will take about 2 hours but can significantly enhance credibility.
6. Identify and fix 5 broken citations by next week
+3 pts
Why: Your citation accuracy is non-existent with a 0% presence, allowing competitors to dominate your local space like Air & Plumbing.
Do this: Use a tool like Moz Local or BrightLocal to identify any existing but mismatched citations. Spend approximately 3 hours updating them for accuracy.
7. Monitor competitor mentions weekly for insights
+2 pts
Why: Riverton Heating & Air Conditioning and others are mentioned multiple times, indicating a need to track why and how they succeed in the local market.
Do this: Set up Google Alerts for competitor names to monitor their online presence and gather insights on their marketing strategies. Allocate 1 hour for setups and spend 30 minutes weekly reviewing updates.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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