Your Fix Kit

Cotti-Johnson HVAC, Inc. - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cotti-Johnson HVAC, Inc. does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Cotti-Johnson HVAC, Inc.",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings by Friday
+7 pts
Why: Citation presence is only 8.3% and missing key directories like HVAC.com and ACCA is hurting visibility.
Do this: Log in to HVAC.com and ACCA contractor finder to claim and verify your business. Update with NAP and service info. Expect this to take about 3 hours total.
2. Get 6 reviews mentioning AC repair in 30 days
+4 pts
Why: Your competitive position is at 16.7%, and reviews mentioning AC repair directly influence search visibility and rankings.
Do this: Send out review requests via email and text to recent clients. Use platforms like Google and Yelp for best impact. Allocate a few hours spread over the month to follow up.
3. Fix citation accuracy to reach 100% ASAP
+6 pts
Why: Current citation accuracy stands at 25%, which creates inconsistencies across platforms, affecting search engine trust.
Do this: Conduct a citation audit using Moz or BrightLocal to identify discrepancies. Update listings on every platform, focusing on the top 12 HVAC directories. This will take around 5 hours.
4. Add Energy Star and NATE badges to service pages
+4 pts
Why: Structured data health is missing key credentials, losing potential ranking signals relevant for HVAC searches.
Do this: Update service pages to include structured data for Energy Star and NATE badges. Use schema markup generators to create and implement the JSON-LD. Should take around 3 hours.
5. Submit NAP to 12 HVAC-specific directories
+2 pts
Why: Your citation presence is only at 33.3%, indicating a severe lack of entries in industry-specific directories like BBB and Angi.
Do this: Gather business information and submit to top directories such as Yelp, BBB, HVAC.com, and Angi. This could take about 6 hours depending on the number of directories.
6. Get 2 citations on OpenAI and Claude quickly
+2 pts
Why: You have 0 citations on OpenAI and Claude, which means you're missing exposure on these growing platforms.
Do this: Review other local HVAC listings for inspiration and ensure accurate listing. Allocate a couple of hours for research and submission.
7. Submit structured data for serviceType arrays
+2 pts
Why: Everything missing HVACBusiness schema with serviceType arrays risks losing relevance in HVAC-related searches altogether.
Do this: Use the structured data testing tool and create serviceType arrays for cooling repair, heating install, and ductless. Spend 2-3 hours implementing and testing.
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