Your Fix Kit
Cotti-Johnson HVAC, Inc. - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cotti-Johnson HVAC, Inc. does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Cotti-Johnson HVAC, Inc.",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Taunton",
"addressRegion": "MA",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Taunton"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim HVAC.com and ACCA listings by Friday
+7 ptsWhy: Citation presence is only 8.3% and missing key directories like HVAC.com and ACCA is hurting visibility.
Do this: Log in to HVAC.com and ACCA contractor finder to claim and verify your business. Update with NAP and service info. Expect this to take about 3 hours total.
2. Get 6 reviews mentioning AC repair in 30 days
+4 ptsWhy: Your competitive position is at 16.7%, and reviews mentioning AC repair directly influence search visibility and rankings.
Do this: Send out review requests via email and text to recent clients. Use platforms like Google and Yelp for best impact. Allocate a few hours spread over the month to follow up.
3. Fix citation accuracy to reach 100% ASAP
+6 ptsWhy: Current citation accuracy stands at 25%, which creates inconsistencies across platforms, affecting search engine trust.
Do this: Conduct a citation audit using Moz or BrightLocal to identify discrepancies. Update listings on every platform, focusing on the top 12 HVAC directories. This will take around 5 hours.
4. Add Energy Star and NATE badges to service pages
+4 ptsWhy: Structured data health is missing key credentials, losing potential ranking signals relevant for HVAC searches.
Do this: Update service pages to include structured data for Energy Star and NATE badges. Use schema markup generators to create and implement the JSON-LD. Should take around 3 hours.
5. Submit NAP to 12 HVAC-specific directories
+2 ptsWhy: Your citation presence is only at 33.3%, indicating a severe lack of entries in industry-specific directories like BBB and Angi.
Do this: Gather business information and submit to top directories such as Yelp, BBB, HVAC.com, and Angi. This could take about 6 hours depending on the number of directories.
6. Get 2 citations on OpenAI and Claude quickly
+2 ptsWhy: You have 0 citations on OpenAI and Claude, which means you're missing exposure on these growing platforms.
Do this: Review other local HVAC listings for inspiration and ensure accurate listing. Allocate a couple of hours for research and submission.
7. Submit structured data for serviceType arrays
+2 ptsWhy: Everything missing HVACBusiness schema with serviceType arrays risks losing relevance in HVAC-related searches altogether.
Do this: Use the structured data testing tool and create serviceType arrays for cooling repair, heating install, and ductless. Spend 2-3 hours implementing and testing.
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