Your Fix Kit

Boston HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Boston HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Boston HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings immediately
+7 pts
Why: Your citation presence is 55.6% — HVAC.com and ACCA are key trade directories that competitors are using effectively.
Do this: Log into HVAC.com and ACCA contractor finder. Follow their verification steps for claiming your business. Expect a time commitment of 3-4 hours.
2. Get 6 Google reviews mentioning 'AC repair' this month
+2 pts
Why: You need more positive citations; without them, competitors like Boston Standard Plumbing are stealing visibility with 4 mentions.
Do this: Send out requests to recent clients for reviews. Use Google My Business for tracking. Allocate 1 hour per day for outreach and response.
3. Add HVACBusiness schema to all 47 service pages
+4 pts
Why: Citation rate is only 13.9% — missing schema is a major loss, and AI misses your business without it.
Do this: Use Google's structured data generator for HVACBusiness schema with serviceType arrays. Allocate 5 hours to implement on all pages and validate with tools.
4. Submit NAP to top 12 HVAC-specific citation sources
+3 pts
Why: Your citation accuracy is only 25%, and competitors are listed everywhere, which helps their visibility.
Do this: Compile listings for directories like Yelp, BBB, and others, ensuring NAP consistency. Spend 3 hours completing submissions.
5. Create structured data for Energy Star and NATE badges
+2 pts
Why: You lack structured data health which limits how search engines read your credentials and offerings.
Do this: Add structured data markup for Energy Star and NATE certificates on your website. This should take about 2 hours; check for correctness using Google's tools.
6. Get 5 mentions from Boston Standard Plumbing in 60 days
+2 pts
Why: Competitors dominate your listings with multiple mentions; you need strategic citations to catch up with them.
Do this: Reach out to local blogs or trade sites for guest posting opportunities, ideally 1 hour per week for outreach.
7. Restore citation accuracy to over 80% this quarter
+2 pts
Why: Your competitive position is only 13.9%, and this places you far behind local rivals, risking business loss.
Do this: Conduct a citation audit and fix discrepancies across all listings. Allocate 6 hours for the full review and adjustments.
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