Your Fix Kit
RL7 - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL7 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "RL7",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Boston",
"addressRegion": "MA",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Boston"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings immediately
+7 ptsWhy: Citation rate is 0.0%, and claiming these directories can start building credibility with search engines.
Do this: Go to HVAC.com and ACCA contractor finder, create accounts, and complete your listings. This should take about 2-3 hours to gather necessary info and submit, aiming for completion this week.
2. Get 6 Google reviews mentioning 'AC repair' this month
+6 ptsWhy: Your citation presence is 0.0%, and customer reviews directly impact local search results and credibility.
Do this: Reach out to past customers via email and phone to gather reviews. Create a simple call-to-action directing them to your Google listing; spend 1-2 hours on outreach this week.
3. Add HVACBusiness schema with service type arrays to all pages
+10 ptsWhy: Currently, your schema is missing; this makes it hard for engines like OpenAI to recognize your business, impacting visibility.
Do this: Use a schema generator to create the HVACBusiness JSON-LD for each service page, including cooling repair, heating install, and ductless. Expect around 3-4 hours of work across all service pages.
4. Submit NAP to top 12 HVAC citation sources this week
+7 ptsWhy: Citation rate is 0%, and missing citations means you're losing out on potential rankings in local searches.
Do this: Prepare your business name, address, and phone number. Submit to directories like Yelp, BBB, Angi, and others, targeting 12 in total. Estimated time: about 4-5 hours.
5. Add Energy Star and NATE certification badges to your site
+2 ptsWhy: Your structured data is lacking, and these badges build trust with users searching for quality HVAC services.
Do this: Get the badges from Energy Star and NATE websites, then integrate them into your site’s footer. This can be done in 1-2 hours.
6. Check citation accuracy on all listings
+3 ptsWhy: With a competitive position of only 12.5%, ensuring accuracy across citations could raise your rankings.
Do this: Audit current listings across directories, correcting any inaccurate information. Use a tool like Moz Local for this, which should take around 3-4 hours.
7. Monitor competitors Atlantic Heating & Air's citations
+2 ptsWhy: They were mentioned 3 times in queries; understanding their strategy could give you insights into your own citation efforts.
Do this: Analyze Atlantic Heating & Air's citations and reviews through tools like SEMrush or Ahrefs. Spend 2 hours gathering and reviewing their citation strategy.
Want us to do all of this for you?
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