Your Fix Kit

RL7 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL7 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL7",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate is 0.0%, and claiming these directories can start building credibility with search engines.
Do this: Go to HVAC.com and ACCA contractor finder, create accounts, and complete your listings. This should take about 2-3 hours to gather necessary info and submit, aiming for completion this week.
2. Get 6 Google reviews mentioning 'AC repair' this month
+6 pts
Why: Your citation presence is 0.0%, and customer reviews directly impact local search results and credibility.
Do this: Reach out to past customers via email and phone to gather reviews. Create a simple call-to-action directing them to your Google listing; spend 1-2 hours on outreach this week.
3. Add HVACBusiness schema with service type arrays to all pages
+10 pts
Why: Currently, your schema is missing; this makes it hard for engines like OpenAI to recognize your business, impacting visibility.
Do this: Use a schema generator to create the HVACBusiness JSON-LD for each service page, including cooling repair, heating install, and ductless. Expect around 3-4 hours of work across all service pages.
4. Submit NAP to top 12 HVAC citation sources this week
+7 pts
Why: Citation rate is 0%, and missing citations means you're losing out on potential rankings in local searches.
Do this: Prepare your business name, address, and phone number. Submit to directories like Yelp, BBB, Angi, and others, targeting 12 in total. Estimated time: about 4-5 hours.
5. Add Energy Star and NATE certification badges to your site
+2 pts
Why: Your structured data is lacking, and these badges build trust with users searching for quality HVAC services.
Do this: Get the badges from Energy Star and NATE websites, then integrate them into your site’s footer. This can be done in 1-2 hours.
6. Check citation accuracy on all listings
+3 pts
Why: With a competitive position of only 12.5%, ensuring accuracy across citations could raise your rankings.
Do this: Audit current listings across directories, correcting any inaccurate information. Use a tool like Moz Local for this, which should take around 3-4 hours.
7. Monitor competitors Atlantic Heating & Air's citations
+2 pts
Why: They were mentioned 3 times in queries; understanding their strategy could give you insights into your own citation efforts.
Do this: Analyze Atlantic Heating & Air's citations and reviews through tools like SEMrush or Ahrefs. Spend 2 hours gathering and reviewing their citation strategy.
Want us to do all of this for you?

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