Your Fix Kit
Kelley Green HVAC - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Kelley Green HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Kelley Green HVAC",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Rhode Island",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Rhode Island"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Submit NAP to top 12 HVAC directories this week
+7 ptsWhy: Citation rate is 0.0% — submitting NAP will build foundational citations and improve visibility in local searches.
Do this: Identify the top 12 directories: Yelp, BBB, HVAC.com, ACCA contractor finder, Angi, and Houzz. Create accounts if needed and enter NAP data. Expect this to take 5 hours total and check back for citation indexing in 1-2 weeks.
2. Claim and verify HVAC.com and ACCA listings now
+6 ptsWhy: Your citation presence is 0 — claiming these key directories will directly target your visibility on critical HVAC platforms.
Do this: Visit HVAC.com and ACCA contractor finder, submit requests to claim your listings. It should take about 2 hours to complete the verification process.
3. Add Energy Star and NATE badges to structured data today
+10 ptsWhy: You’re missing crucial certifications that can signal quality and reliability, potentially impacting customer trust and revenue.
Do this: Fetch the badge images and integrate them into your existing structured data. Use Google's structured data helper to add them; allocate roughly 1 hour for this task.
4. Get 6 Google reviews mentioning 'AC repair' this month
+7 ptsWhy: Building reviews is critical as competitors Regan Heating and Air Conditioning and Atlantis Comfort Systems mentioned 2 times each in AI responses.
Do this: Create a review request email campaign targeting past customers. Offer a discount for those who leave a review, aiming for this within 30 days.
5. Add HVACBusiness schema with serviceType arrays this week
+2 ptsWhy: Your structured data health is lacking — adding serviceType arrays will specifically show engines the services you offer, increasing targeted traffic.
Do this: Utilize Google's structured data generator for HVACBusiness schema and include services like cooling repair and ductless systems. Spend around 3 hours for schema generation and testing.
6. Monitor GPU-based citation indexing weekly
+3 ptsWhy: Citation presence is currently at 0.0% — regular monitoring will help track indexing and progress against competitors.
Do this: Set up alerts for updates on citations. Use tools like Moz or SEMrush for ongoing checks. Expect initial setup to take 1 hour.
7. Research competitor backlinks for citation ideas
+2 ptsWhy: Your competitive position is 19.4 relative to rivals like Restivo’s Heating & Air — understanding where they get citations can inform your strategy.
Do this: Use a tool like Ahrefs to analyze top competitors’ backlinks, focusing on those relevant to HVAC directories. This can take 2 hours to gather actionable insights.
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