Your Fix Kit

Kelley Green HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Kelley Green HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Kelley Green HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Rhode Island",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Rhode Island"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
restivos.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
nationalgridus.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
yelp.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
facebook.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
recooganheating.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
reganhvac.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
atlantiscomfort.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
angi.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Submit NAP to top 12 HVAC directories this week
+7 pts
Why: Citation rate is 0.0% — submitting NAP will build foundational citations and improve visibility in local searches.
Do this: Identify the top 12 directories: Yelp, BBB, HVAC.com, ACCA contractor finder, Angi, and Houzz. Create accounts if needed and enter NAP data. Expect this to take 5 hours total and check back for citation indexing in 1-2 weeks.
2. Claim and verify HVAC.com and ACCA listings now
+6 pts
Why: Your citation presence is 0 — claiming these key directories will directly target your visibility on critical HVAC platforms.
Do this: Visit HVAC.com and ACCA contractor finder, submit requests to claim your listings. It should take about 2 hours to complete the verification process.
3. Add Energy Star and NATE badges to structured data today
+10 pts
Why: You’re missing crucial certifications that can signal quality and reliability, potentially impacting customer trust and revenue.
Do this: Fetch the badge images and integrate them into your existing structured data. Use Google's structured data helper to add them; allocate roughly 1 hour for this task.
4. Get 6 Google reviews mentioning 'AC repair' this month
+7 pts
Why: Building reviews is critical as competitors Regan Heating and Air Conditioning and Atlantis Comfort Systems mentioned 2 times each in AI responses.
Do this: Create a review request email campaign targeting past customers. Offer a discount for those who leave a review, aiming for this within 30 days.
5. Add HVACBusiness schema with serviceType arrays this week
+2 pts
Why: Your structured data health is lacking — adding serviceType arrays will specifically show engines the services you offer, increasing targeted traffic.
Do this: Utilize Google's structured data generator for HVACBusiness schema and include services like cooling repair and ductless systems. Spend around 3 hours for schema generation and testing.
6. Monitor GPU-based citation indexing weekly
+3 pts
Why: Citation presence is currently at 0.0% — regular monitoring will help track indexing and progress against competitors.
Do this: Set up alerts for updates on citations. Use tools like Moz or SEMrush for ongoing checks. Expect initial setup to take 1 hour.
7. Research competitor backlinks for citation ideas
+2 pts
Why: Your competitive position is 19.4 relative to rivals like Restivo’s Heating & Air — understanding where they get citations can inform your strategy.
Do this: Use a tool like Ahrefs to analyze top competitors’ backlinks, focusing on those relevant to HVAC directories. This can take 2 hours to gather actionable insights.
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