Your Fix Kit

RateTest2 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RateTest2 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RateTest2",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings now
+7 pts
Why: Citation rate is 0.0%, meaning you're not listed on key HVAC directories which compete with local visibility.
Do this: Go to HVAC.com and ACCA contractor finder to claim your business. Complete the profiles with accurate NAP and service details. Expect this to take about 3 hours total.
2. Add HVACBusiness schema to all 9 pages this week
+6 pts
Why: Schema is missing entirely from your site, and the citation rate is 0 of 9 queries, which hurts local search visibility.
Do this: Use Google's structured data generator for HVACBusiness schema with serviceType arrays for cooling and heating types. Implement on all service pages and validate using Rich Results Test, which should take about 2 hours.
3. Submit NAP to top 12 HVAC directories this week
+10 pts
Why: You haven't submitted your NAP anywhere, leading to 0 citations across all queries and competitors having multiple citations.
Do this: List your NAP with directories like Yelp, BBB, and Angi. Use a tool like Moz Local for quicker submissions across multiple platforms. Total time needed is around 4 hours.
4. Get 6 reviews mentioning 'AC repair' this month
+7 pts
Why: You lack any customer reviews, and mentioned competitors have multiple reviews boosting their credibility in search engines.
Do this: Email previous clients asking for reviews on Google, specifically requesting mentions of 'AC repair' or 'furnace install'. Spend about 1 hour drafting emails; encourage quick responses with a small incentive—expect results in 30 days.
5. Add Energy Star and NATE badges to pages immediately
+2 pts
Why: You're missing trustworthy certification badges, which can build credibility in a competitive market where competitors have them.
Do this: Find Energy Star and NATE badge images and place them in the footer or relevant service pages. Update the schema markup to include these badges as well. This should take about 1 hour.
6. Generate a structured data report on all pages
+3 pts
Why: There's currently no structured data health reported, which limits visibility and clarity for search engines.
Do this: Run your website through the Structured Data Testing Tool to audit existing markup and identify gaps. Record findings and make update priorities based on results. Expect this process to consume about 2 hours.
7. Review competitive positioning against Atlantic Heating
+2 pts
Why: Current competitive position is 16.7%, and Atlantic Heating has been cited 3 times, impacting your local rankings.
Do this: Analyze Atlantic Heating's citations and tactics. Track their reviews, service pages, and where they rank. Use insights to inform your strategy on improving visibility; this could be an ongoing process.
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