Your Fix Kit

Magic Mechanical - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Magic Mechanical does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Magic Mechanical",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Phoenix",
    "addressRegion": "AZ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Phoenix"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings today
+9 pts
Why: Your citation rate is 0%, and these listings are key for HVAC visibility in Phoenix.
Do this: Go to HVAC.com and ACCA contractor finder to create listings. Verify the business instantly. Expect at least a 10% increase in citation score. Aim to complete this in 2 hours.
2. Add HVACBusiness schema to all 47 website pages
+7 pts
Why: Citation presence is currently at 0.0%, adding relevant schema can significantly improve AI recognition.
Do this: Use Google's structured data markup tool to add HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless services. Complete the update in 4 hours to see faster indexing.
3. Get 6 Google reviews mentioning AC repair by month-end
+12 pts
Why: Your review count is low, and the top competitor Parker & Sons was mentioned 3 times, showing strength in customer feedback.
Do this: Send follow-up emails to recent customers. Use a text message campaign if necessary. Aim to gather these reviews within the next 14 days to noticeably improve online presence.
4. Submit NAP to 12 HVAC citation sources this week
+8 pts
Why: Your business has no citations, and submission to HVAC-specific directories is critical to build local authority.
Do this: Create a list of top sources like Yelp, BBB, HVAC.com, and Angi. Use a spreadsheet to track submissions and status. Expect to complete this in 3-4 days and boost citation score considerably.
5. Add Energy Star and NATE badges to website
+3 pts
Why: Structured data health is painfully low at 10.0%, which may harm credibility compared to competitors like Howard Air & Plumbing.
Do this: Download badge images from Energy Star and NATE websites. Include them in your structured data markup and relevant service pages. This should take 2 hours and could improve query visibility significantly.
6. Create service-type arrays for all service pages
+4 pts
Why: Missing service-type arrays is common for HVAC contractors, indicating a gap in your structured data setup.
Do this: Map out existing services like cooling repair and heating install. Update homepage and service pages with these arrays in your schema. Estimate this task at 3 hours of work to increase local search relevance.
7. Check citation accuracy for major HVAC directories this month
+3 pts
Why: Achieving citation accuracy is key when your competitive position is only 16.7% compared to top competitors.
Do this: Audit existing listings for NAP consistency. Use a tool like Moz Local or BrightLocal to identify discrepancies and fix them. Set aside a day for thorough checking and resolution.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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