Your Fix Kit

Mister Sparky - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mister Sparky does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "name": "Mister Sparky",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Plano",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Plano"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency electrical service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create Electrician schema with serviceType this week
+7 pts
Why: Citation rate is 0.0% — without this schema, AI engines can't recognize Mister Sparky's services effectively.
Do this: Use Google's structured data markup generator to create Electrician schema, including service types like panel upgrade and EV charger installation. Implement on all site pages, validate with Rich Results Test. Expect this to take 2 hours, significant visibility gain.
2. Get 5 Google reviews mentioning EV charger work
+6 pts
Why: No reviews are sinking competitive position — customers look for quality signals, and 0 current reviews mean you're losing ground.
Do this: Reach out to past customers via email or call. Offer an incentive, like a discount, to encourage them to leave a specific review. Aim to get this done within 14 days.
3. List Generac and Tesla certifications on your site
+10 pts
Why: Schema accuracy is lacking — adding credentials validates technical authority and makes Mister Sparky stand out.
Do this: Add certification logos and links in the Electrician schema, and create a dedicated section on the website for these credentials. It should take around 3 hours, potential for higher engagement.
4. Build dedicated pages for EV charger installation
+7 pts
Why: Current site lacks specific content for high-intent queries — this is crucial for catching targeted traffic.
Do this: Create a landing page focused on 'EV charger installation', detailing benefits, process, and costs. Use SEO tools like SEMrush for keyword research and deploy the new page in under a week.
5. Add NEC code compliance details to existing content
+2 pts
Why: Your current site copy lacks technical authority — this language helps AI engines rank Mister Sparky higher against competitors.
Do this: Identify areas in your service descriptions where you'll include NEC compliance language. This should only take 2-3 hours to implement across the site, aligning with recognized standards.
6. Claim and populate Yelp, BBB, and Houzz listings
+3 pts
Why: Citation presence is at 0% — getting on these directories is crucial for local credibility and visibility.
Do this: Create or update profiles on Yelp, BBB, and Houzz with complete details. Ensure NAP consistency and service descriptions are included. Should take about 5 hours total, with immediate visibility effect.
7. Monitor competitors like Holt Electric weekly
+2 pts
Why: Competitive position is only 20.8% — understanding how competitors rank can inform your strategy and identify gaps.
Do this: Set up Google Alerts for Holt Electric and others. Review once a week to see their visibility changes and adjust your strategy accordingly. This is ongoing work with no set end time.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →