Your Fix Kit

Renewal by Andersen - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Renewal by Andersen does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Renewal by Andersen",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Cottage Grove",
    "addressRegion": "MN",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Cottage Grove"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with GAF credentials on all pages
+9 pts
Why: Citation rate is 0.0% with zero structured data, which is crucial for AI recognition of your business.
Do this: Generate JSON-LD using Google’s structured data tool. Include GAF Master Elite and CertainTeed as credentialingAuthority. Expect about four hours to implement for all pages.
2. Claim GAF Master Elite and CertainTeed listings this week
+7 pts
Why: Citation presence is 0% which means you’re missing out on valuable AI training data from top directories.
Do this: Visit the GAF Master Elite and CertainTeed websites to claim your listings. This should take about two hours. Getting listed can lead to higher visibility and recognition.
3. Get 8 reviews mentioning storm damage or roof inspection by next month
+12 pts
Why: You have 0 reviews which is a big factor affecting your competitive position at 19.4%.
Do this: Reach out to past customers through email or phone to gather reviews. Set reminders to follow up. Expect to spend one hour managing this process, but it could significantly improve your visibility.
4. Fix 0 citations across 9 key directories immediately
+8 pts
Why: Your citation rate is 0.0%, and you’re missing mentions in crucial places like Yelp and BBB.
Do this: Create and verify listings in Yelp, BBB, Angi, and Houzz. Allocate two hours per directory to collect all necessary info. A complete presence can lead to improved customer trust and search visibility.
5. Create storm-damage service page with FAQ schema next week
+3 pts
Why: You don’t have service pages addressing crucial services, impacting your citation accuracy at 0.0%.
Do this: Draft a page specifically for storm damage services and include a FAQ schema relevant to that service. It should take a few hours to write and deploy followed by a test with Google Search Console.
6. List warranty terms in schema offers this week
+4 pts
Why: You lack schema offers, which impacts your presence in ‘best warranty’ queries affecting potential revenue.
Do this: Add warranty details (system and workmanship) using schema.org standards. Expect to spend about two hours updating the existing schema.
7. Add competitive keywords for Cottage Grove Roofing in content
+3 pts
Why: Cottage Grove Roofing was mentioned 2 times, directly impacting your competitive position.
Do this: Research keywords they rank for and integrate them into your existing website content. It may take about three hours for effective integration, boosting your visibility against local competition.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →