Your Fix Kit

ServiceTitan - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ServiceTitan does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ServiceTitan",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Glendale",
    "addressRegion": "CA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Glendale"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify listings on HVAC.com and ACCA contractor finder this week
+7 pts
Why: Citation rate is 0.0% — claiming these key directories can significantly enhance visibility against competitors.
Do this: Create accounts on HVAC.com and ACCA contractor finder, complete all required fields with accurate NAP data, and upload documents validating your business. Expect 3-5 hours of work, with potential increases in citation presence for immediate revenue impact.
2. Submit NAP to 12 HVAC-specific citation sources today
+6 pts
Why: Citation presence is at 0.0% — submitting to key directories like Yelp, BBB, and others is critical to get found online.
Do this: Compile a list of top 12 HVAC directories and complete each submission with consistent NAP details. Allocate about 4 hours, and expect a significant revenue impact as citations improve.
3. Add Energy Star and NATE badges to all service pages now
+10 pts
Why: Missing trade credentials may hinder visibility — other HVAC businesses leverage their certifications for credibility in searches.
Do this: Obtain badge images from Energy Star and NATE's websites, then embed them into your service pages’ schema markup. Spend around 2 hours, and this will increase trust signals immediately.
4. Get 6 Google reviews mentioning 'AC repair' this month
+7 pts
Why: Currently, there are 0 reviews — acquiring new reviews with relevant terms improves local rankings and customer trust.
Do this: Request recent clients to leave reviews focusing on 'AC repair' or 'furnace install' via follow-up emails or calls. Dedicate 1 hour each week over the next month, and expect improved local ranking and potential revenue increase.
5. Add HVACBusiness schema with serviceType arrays on service pages
+2 pts
Why: Missing schema prevents AI engines from recognizing your service offerings, which is crucial for local visibility in HVAC.
Do this: Use schema generators to input serviceType arrays such as 'cooling repair', 'heating install', and 'ductless'. Spend about 3 hours and validate using Rich Results Test before implementation.
6. List on 5 top competitors for citation insights
+3 pts
Why: Competitors like Cool Air Solutions and L.A. Heating & Air were mentioned — knowing their citations helps build your strategy.
Do this: Research competitor listings on Yelp and BBB, noting which directories they are using. Spend about 2 hours gathering data to identify citation gaps and plan your submissions.
7. Check structured data health on service pages this week
+2 pts
Why: Missing structured data health analysis impacts visibility — fixing those issues can help with search performance.
Do this: Run diagnostics using Google's Structured Data Testing Tool to identify errors or missing elements in your schema. Set aside 1-2 hours for cleaning up structured data errors.
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