Your Fix Kit

Triton Plumbing, Heating & Cooling - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Triton Plumbing, Heating & Cooling does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Triton Plumbing, Heating & Cooling",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA contracts this week
+7 pts
Why: You have 0 citations on OpenAI and 0 on Claude, crucial directories missing for HVAC visibility.
Do this: Visit HVAC.com and ACCA contractor finder to claim your listings. Provide your NAP, services, and trade credentials. Expect to invest two hours, pending verification process.
2. Get 6 Google reviews mentioning 'AC repair' this month
+5 pts
Why: Your citation presence is only 11.1%, and reviews are a critical ranking factor for local visibility.
Do this: Reach out to recent customers via email or text to request reviews that specifically mention 'AC repair'. Set a goal to have these completed in 30 days, using your CRM or review management tool.
3. Submit NAP to top 12 HVAC citation sources
+8 pts
Why: Citation accuracy at 25% indicates significant gaps in your online presence needing improvement.
Do this: Identify and submit your NAP to directories like Yelp, BBB, HVAC.com, and others. Utilize a citation submission tool to manage workflow. Dedicate about three hours to complete this process.
4. Add HVACBusiness schema to all service pages
+6 pts
Why: You currently have no structured data, and adding HVACBusiness schema can increase your local search relevance significantly.
Do this: Use a structured data generator to create JSON-LD format tailored for HVACBusiness with serviceType arrays for cooling repair and heating install. Expect to take 4-6 hours across all service pages.
5. Add Energy Star and NATE badge markup this week
+2 pts
Why: Missing structured data means you're losing signals valuable to AI engines influencing visibility.
Do this: Gather badge images and markup instructions from Energy Star and NATE certification websites. Install in the footer or relevant sections of your site, taking about 1-2 hours including validation.
6. Audit current NAP listings for accuracy this week
+3 pts
Why: Your citation accuracy is only 25%, meaning incorrect info likely exists in online directories.
Do this: Cross-check your NAP against each of the 12 directories and fix discrepancies. Allocate about 3 hours for updating information as needed.
7. Monitor competitor mentions for citation opportunities
+2 pts
Why: Boston Standard Plumbing & Heating and Sullivan Plumbing & Heating mentioned twice each, indicating missed citation prospects.
Do this: Set up alerts for mentions of these competitors in local directories and review sites. Use tools like Google Alerts to track mentions weekly, commit an hour per week for ongoing monitoring.
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