Your Fix Kit

On Temp HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what On Temp HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "On Temp HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Your citation rate is 22.2%, and missing these key directories limits visibility against competitors Cotti Johnson HVAC and RCL Mechanical.
Do this: Set up accounts on HVAC.com and ACCA. Provide required verification documents like NATE certification and EPA 608. Expect to spend 3-4 hours to complete both listings and confirm them.
2. Submit NAP to top 12 HVAC citation sources
+4 pts
Why: Citation accuracy is at 25% — fixing NAP info helps close gaps against competitors who have better visibility in Taunton.
Do this: Use a tool like Moz Local to gather top citation sources in HVAC. Submit consistent NAP details to all 12. Dedicate 2 hours to complete, aiming for increased citation presence.
3. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: Reviews are key to visibility, and your citation presence has only 22.2% coverage — target reviews that directly mention services like AC repair.
Do this: Post ask for reviews on Google via email and social media. Offer incentives like discounts or coupons in exchange for mention of specific services. Set a deadline for completion in 30 days.
4. Add Energy Star and NATE certification badges on website
+5 pts
Why: Structured data health is non-existent, while badges from recognized bodies build trust and signal authority to AI engines and customers alike.
Do this: Locate and download badge graphics. Incorporate them in site headers and footers with structured data markup. Allow 2 hours for the update and testing.
5. Add HVACBusiness schema with serviceType arrays
+2 pts
Why: Your schema status is non-existent, contributing to a competitive position of 19.4% — schema signals local relevance and service specialization to AI.
Do this: Develop JSON-LD markup for HVACBusiness schema, including service types like cooling repair, heating install, and ductless. Use Google's structured data testing tool for validation and deployment.
6. Increase citations in openai to 3 in next 14 days
+2 pts
Why: OpenAI has 0 citations across 3 queries — increasing citations here directly impacts visibility against competitors.
Do this: Focus on submitting your business info to platforms indexed by OpenAI. Identify and submit to 3 new citation sites over the next 14 days, requiring about 1 hour each.
7. Boost citation presence to 50% this quarter
+2 pts
Why: With a current citation rate of 22.2%, increasing presence is essential to catch up to competitors and address market demand in Taunton.
Do this: Monitor new listings and seek out any remaining key directories like Yelp and BBB. Plan for consistent additions throughout the quarter, budgeting 1 hour weekly to track progress.
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