Your Fix Kit

RL24 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL24 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL24",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% — claiming these directories is crucial since they serve as key sources for AI visibility.
Do this: Go to HVAC.com and ACCA contractor finder to create and verify your business profile. This should take 1-2 hours across both sites. Focus on accuracy to ensure your business is recognized on these vital platforms.
2. Add HVACBusiness schema to all 9 pages immediately
+6 pts
Why: Citation presence is 0.0% and missing schema is a major gap; this data is needed for AI engines to identify your services.
Do this: Use Google's structured data generator to create HVACBusiness schema for your pages. Validate the schema with the Rich Results Test, all in about 2-3 hours. Deploy immediately after validation.
3. Submit NAP to top 12 HVAC directory sources now
+10 pts
Why: With a citation rate of 0.0%, submitting to specific directories is crucial to establish a citation backbone.
Do this: Gather NAP information and submit to directories like BBB, Yelp, and Angi. Expect this to take 3-4 hours to complete the submissions accurately across platforms.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: No reviews are mentioned in the audit; targeting these key phrases would improve visibility and ranking.
Do this: Send follow-up emails to recent clients for reviews focusing on AC repair or furnace install. Aim to get these reviews in the next 30 days, allowing one hour for outreach and another for monitoring responses.
5. Add Energy Star and NATE badges with markup
+2 pts
Why: Schema health is missing, and adding badges with structured data can boost AI recognition and authority in HVAC.
Do this: Find relevant images of your Energy Star and NATE certifications and incorporate them into your schema markup. This should take about 2 hours for image sourcing and implementation.
6. Submit citations to HVAC.com and ACCA finder to cover 2 sources this week
+3 pts
Why: Citation accuracy is lacking and targeting these directories specifically will raise citation percentage significantly.
Do this: After claiming, ensure citations are submitted accurately by crafting unique profiles for both HVAC.com and ACCA. Allocate 2 hours total time between both for thoroughness.
7. Add serviceType arrays to 9 pages this week
+2 pts
Why: Most HVAC contractors miss this, and without serviceType arrays, you're missing out on defining your services distinctly.
Do this: Manually implement serviceType arrays for cooling repair, heating install, and ductless services in the existing HVACBusiness schema. Plan for about 2-3 hours of structured data updates.
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