Your Fix Kit

Direct Energy - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Direct Energy does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Direct Energy",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% across 9 queries — claiming these listings can kickstart your presence.
Do this: Register at HVAC.com and ACCA contractor finder. Complete the profiles and submit NAP, ensuring accuracy. Expect it to take 2-3 hours to get confirmed.
2. Add HVACBusiness schema to all 47 service pages immediately
+6 pts
Why: Your citation presence is 0.0%, and these schemas are essential for visibility in search engines.
Do this: Use Google's structured data tool to create JSON-LD for each page, including service types like cooling repair and ductless installation. Spend about 4-5 hours on this task and validate with Rich Results Test.
3. Submit NAP to 12 HVAC-specific directories this month
+10 pts
Why: You have no citations, and a strong presence in industry directories is vital to visibility.
Do this: List your business on directories like Yelp, BBB, and HVAC.com. This should take 3-4 hours, and you can expect to see results in a month.
4. Get 6 Google reviews mentioning AC repair or furnace install this month
+7 pts
Why: Your competitive position is 19.4; securing reviews increases credibility and visibility, key in HVAC.
Do this: Ask existing customers for targeted reviews via email or text. Allocate 2-3 hours for outreach and response monitoring.
5. Add Energy Star and NATE certification badges to service pages
+2 pts
Why: Missing key trade credentials makes you less competitive against Boston Unique Indoor Comfort and Atlantic Heating.
Do this: Integrate badges into your website using structured data markup. Spending 2 hours on this can enhance your site's trustworthiness.
6. Correct all NAP inconsistencies across existing citations
+3 pts
Why: With zero citations, inconsistencies could derail recovery efforts and hinder visibility.
Do this: Audit current citations on Google and other platforms. Use a tool like Moz Local for corrections. Anticipate about 3 hours to ensure all listings are accurate.
7. Monitor citation performance on OpenAI and Gemini monthly
+2 pts
Why: No citations tracked on major engines means you can't tell if efforts are working.
Do this: Set up alerts to track citations and changes in visibility. Allocate 1 hour to set this up, and check monthly for any updates.
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