Your Fix Kit

Roto-Rooter - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Roto-Rooter does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Roto-Rooter",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Cincinnati",
    "addressRegion": "OH",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Cincinnati"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema with priceRange to homepage
+7 pts
Why: Citation accuracy is at 25% — correct schema is crucial for AI visibility and local ranking.
Do this: Generate JSON-LD using Google's schema markup generator for the homepage. Include NAP, service area, and plumbing services. Estimated time: 1-2 hours, potential for significant citation rate increase.
2. Claim PHCC member directory listing this week
+2 pts
Why: No citation from PHCC directory impacts citation rate of 66.7% across 6 queries.
Do this: Visit the PHCC website and complete your listing. Link back to it from the site footer for visibility. This should take about 1 hour and yield an immediate citation.
3. Get 5 Google reviews mentioning emergency plumbing
+4 pts
Why: Your business lacks enough reviews, key for local ranking and customer trust; target specific service areas.
Do this: Reach out to recent customers via email or text asking for reviews that mention 'emergency plumbing'. Offer a small incentive if appropriate. Aim to complete this within the month.
4. Add specific service categories in schema for plumbing
+3 pts
Why: With a generic citation accuracy of only 16.7%, specific categories are missing and vital to feature in queries.
Do this: Update the Plumber schema to include specific services like leak detection and sewer repair. Use a tool like Schema Markup Generator and validate after completion. Expect to spend around 2 hours.
5. Add 24/7 emergency response markup on homepage
+2 pts
Why: Competitors like Apollo Home rank higher; after-hours queries need response markup to compete effectively.
Do this: Implement openingHoursSpecification in your Plumber schema. Use a structured data testing tool to ensure correct implementation. This should take no more than 1-2 hours.
6. List Roto-Rooter in Yelp and Angi directories
+2 pts
Why: Citation rate of 66.7% with low directory presence; key directories missing can restrict visibility on AI engines.
Do this: Create accounts on Yelp and Angi, fill out complete business details including services and credentials. Expect 1-2 hours per directory for completion.
7. Monitor competitor mentions and adjust strategy monthly
+2 pts
Why: Competitors Apollo Home and Hofmann Plumbing mentioned 3 times; you need to track their lead.
Do this: Set a calendar reminder to check online mentions of competitors monthly. Adjust your citations and reviews strategy based on their strengths. This is ongoing work.
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