Your Fix Kit

RateTest4 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RateTest4 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RateTest4",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Your citation rate is 0.0% across all 9 queries, meaning you're invisible where it matters for HVAC.
Do this: Go to HVAC.com and ACCA contractor finder, create accounts, and submit your business info. Expect to spend 2-3 hours to complete the process. This could result in increased local visibility and traffic.
2. Add HVACBusiness schema to all service pages this week
+6 pts
Why: Zero citations on all engines highlights your missing schema, crucial for local search ranking in HVAC.
Do this: Use Google's structured data helper to create HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless. Allocate about 4 hours for implementation and validation, which can be checked with Rich Results Test.
3. Get 6 Google reviews mentioning AC repair in 30 days
+10 pts
Why: Competitors like Boston Standard Plumbing are often referenced; reviews boost your credibility in the local HVAC market.
Do this: Create a campaign targeting past customers, asking for reviews specifically mentioning AC repair or furnace installation. Use Google My Business to monitor progress and make follow-up calls if needed.
4. Submit NAP to top 12 HVAC-specific citation sources
+7 pts
Why: Your current citation presence is 0%, and submitting to key directories is essential for local recognition.
Do this: Research the top 12 HVAC directories like Yelp and BBB, and submit your business NAP information. This task can take up to 5 hours depending on the directories' requirements.
5. Add Energy Star and NATE certification badges
+2 pts
Why: Missing badges in your structured data can lead to lower trust from search engines and users alike for HVAC services.
Do this: Update the website's footer or service page to include these badges along with structured data markup. Spend around 2 hours gathering images and updating the site.
6. Check competitor mentions: 2 times each for top rivals
+3 pts
Why: Boston Standard Plumbing & Heating is mentioned 2 times, illustrating where your visibility is lacking compared to competitors.
Do this: Review the content where competitors are mentioned and adjust your online presence to ensure you match or exceed these references. Use tools like SEMrush or Ahrefs for analysis.
7. Monitor citation accuracy weekly until fixed
+2 pts
Why: Your citation accuracy is currently unmeasured; tracking will highlight where issues arise as you adapt your online presence.
Do this: Set up alerts on tools like Moz Local or Yext to catch discrepancies and ensure citation profiles are accurate. Spend 1 hour weekly to review data.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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