Your Fix Kit

Del-Air Heating and Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Del-Air Heating and Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Del-Air Heating and Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Sanford",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Sanford"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings today
+9 pts
Why: Your citation rate is 0.0% across 9 queries, missing critical HVAC-specific directories.
Do this: Visit HVAC.com and ACCA contractor finder to register your business. Provide NAP details accurately. Each listing can significantly boost your visibility. Expect 4-6 hours total for completion.
2. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: Your competitive position is only 22.2, and reviews are key for ranking against local competitors.
Do this: Prompt past customers via email or text to leave reviews. Offer a small incentive if needed. Focus on mentioning 'AC repair' for targeted results. Aim for completion in 30 days.
3. Add HVACBusiness schema to all service pages now
+12 pts
Why: Your current structured data health is 10.0, making you invisible to search engines looking for HVAC pros.
Do this: Use Google’s structured data markup tool to implement HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless. Validate all pages through the Rich Results Test; expect this to take about 3 hours.
4. Submit NAP to top 12 HVAC directories
+8 pts
Why: Citation presence rate of 0% blocks visibility; submitting to trade-specific directories will fix it.
Do this: Compile the NAP (Name, Address, Phone Number) information and submit to directories like Yelp, BBB, HVAC.com, and others. This process can be done in 2 hours and will create a solid citation foundation.
5. Fix 0 citation accuracy across all engines today
+3 pts
Why: Your current citation accuracy is at 0.0%, severely hurting your credibility in online searches.
Do this: Audit existing citations across platforms for consistency. Use tools like Moz Local for accuracy checks. Correct any discrepancies found in 4-5 hours.
6. Add Energy Star and NATE badges to homepage
+4 pts
Why: Structured data health is low at 10.0; missing credentials like Energy Star limits recognition by AI engines.
Do this: Obtain badge images from Energy Star and NATE website. Embed these with structured data markup on your homepage. Allocate 1 hour for this setup.
7. Engage 5 competitors like All Year Cooling this week
+3 pts
Why: Competitors like All Year Cooling and Air Conditioning & Heating by Frank are mentioned repeatedly, improving their perceived authority.
Do this: Research their strategies through review analysis or social media presence. Identify gaps and opportunities in your service offerings compared to them. Spend 3 hours gathering insights.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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