Your Fix Kit
Davis & Towle Mechanical Contractors - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Davis & Towle Mechanical Contractors does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Davis & Towle Mechanical Contractors",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Boston",
"addressRegion": "MA",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Boston"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings this week
+7 ptsWhy: Citation rate for Davis & Towle is 0.0%, risking visibility against top competitors like Boston Standard Plumbing.
Do this: Register for HVAC.com and ACCA contractor finder. Provide NAP and required details. Expect this to take one day, costing under $100 total.
2. Submit NAP to 12 HVAC directories ASAP
+6 ptsWhy: Your citation presence is 0.0%, which puts you in a weak competitive position against others in Boston like Atlantic Heating.
Do this: Gather NAP details and submit them to directories like Yelp, BBB, and HVAC.com. Plan for 2 days of work; costs vary based on listings.
3. Add HVACBusiness schema to all service pages
+10 ptsWhy: Citation accuracy is crucial as schemas are currently missing, contributing to a 0% citation rate and harming search engine recognition.
Do this: Modify JSON-LD on service pages to include HVACBusiness schema with serviceType arrays like cooling repair. Expect about 3 hours of coding.
4. Get 6 reviews mentioning 'AC repair' this month
+7 ptsWhy: You need more reviews to gain trust; competitors like A.P. Pros have better competitive positions with reviews that mention services specifically.
Do this: Reach out to past clients; offer small discounts for reviews on Google or Yelp. Set aside a few hours weekly to follow up.
5. Add Energy Star and NATE badges to your site
+2 ptsWhy: Having these badges will enhance credibility, but your structured data for these trade credentials is currently missing.
Do this: Get badge images and add them to your homepage markup. This should take about an hour's work and add credibility to the business.
6. Create service-type arrays for HVACBusiness schema
+3 ptsWhy: Your structured data health score is weak, and adding service types like heating install is vital for search relevance according to industry standards.
Do this: Work on service pages to include arrays for each service. Expect 2 hours of adjustments across multiple pages.
7. Analyze top competitors for gaps in citations
+2 ptsWhy: Top competitors are effectively using citations; they mention Boston Standard Plumbing 3 times while yours are non-existent.
Do this: Spend a day researching competitors and identify their citations. Use a tool like Moz or SEMrush to gain insights for future strategies.
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