Your Fix Kit

Greater Boston Heating & Air - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Greater Boston Heating & Air does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Greater Boston Heating & Air",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Zero citations from HVAC-specific directories hurts credibility; none of 9 queries mention your company in search results.
Do this: Visit HVAC.com and ACCA to create and verify your business profile. Gather necessary documents for verification, including NATE certification. This step should take about three hours.
2. Add HVACBusiness schema with serviceType arrays for 10 pages
+6 pts
Why: Citation presence is 0.0%, and missing schema directly affects how AI engines perceive your business.
Do this: Use schema.org to generate HVACBusiness schema with serviceType arrays like cooling repair and heating install for your top 10 service pages. Validate with Google's Rich Results Test; this requires around 3 hours of work.
3. Get 6 reviews mentioning AC and furnace installs this month
+10 pts
Why: No reviews mean lost potential; 6 reviews are necessary to compete against Atlantic Heating, mentioned 3 times.
Do this: Reach out to past customers via email or text, encouraging them to specify 'AC repair' or 'furnace install' in reviews. Aim for a deadline of 30 days to achieve this.
4. Submit NAP to 12 HVAC citation sources this week
+7 pts
Why: A citation rate of 0.0% limits local search visibility, no NAP listed in top directories like Yelp and BBB.
Do this: Compile your NAP details and submit to databases like Yelp, BBB, Angi, and others. Expect to spend about 2 hours submitting to all sites.
5. Get listed on Google My Business within 3 days
+2 pts
Why: Lack of visibility on Google Maps means potential customers can't find you; you're losing leads.
Do this: Create and verify your Google My Business account with complete NAP and service information. Expect this process to take approximately 1 hour, including verification.
6. Add Energy Star and NATE badges to 5 service pages
+3 pts
Why: Audit shows no structured data health; missing badges means losing out on credibility markers for homeowners.
Do this: Obtain the badge images, and integrate them into your service pages using appropriate HTML or structured data markup. Allocate around 2 hours to complete this.
7. Research competitors' citation strategies focusing on Atlantic Heating
+2 pts
Why: Your competitive position is only 16.7%; the top competitor appears frequently in searches, tapping into effective citations.
Do this: Analyze Atlantic Heating's citations and review their directory presence. Spend 2-3 hours gathering data and identifying potential directories to target.
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