Your Fix Kit

📕 You have (1) MESSAGE #A6855 OPEN = linkspree.net/p/binance-a72bd6?4mm J1776 📕 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what 📕 You have (1) MESSAGE #A6855 OPEN = linkspree.net/p/binance-a72bd6?4mm J1776 📕 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "\ud83d\udcd5 You have (1) MESSAGE #A6855 OPEN = linkspree.net/p/binance-a72bd6?4mm J1776 \ud83d\udcd5",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "099ugr",
    "addressRegion": "CT",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "099ugr"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema to homepage this week
+7 pts
Why: Your citation rate is 0.0%, and schema will create a strong identifier for AI engines to surface your business.
Do this: Use Google's structured data helper to create Plumber schema with priceRange and serviceArea polygon. Add it to the homepage HTML. Validate with Rich Results Test. Expect to spend 2 hours on this.
2. Get 5 Google reviews mentioning 'emergency plumbing' this month
+6 pts
Why: You have no reviews, which affects trust and local rankings, while competitors like Mr. Rooter and Roto-Rooter have multiple citations.
Do this: Send out follow-up emails to past customers asking for reviews, specifically mentioning emergency plumbing. Use Google My Business for the review request. Allocate 1 hour per week for 4 weeks.
3. Claim PHCC member directory listing by next week
+10 pts
Why: Being listed in key trade directories boosts your visibility; currently, citation presence is 0.0% across all engines.
Do this: Visit the PHCC website and complete the listing form. Include your NAP and link to your website from the directory listing. Expect to spend 1 hour on this setup.
4. Add 24/7 emergency response markup to the website
+7 pts
Why: Your structured data health is missing essential service hours; emergency response setups are critical for plumbing inquiries.
Do this: Implement openingHoursSpecification markup within your website's Plumber schema. Check for accuracy via Google's structured data testing tool. Allocate 2 hours for this task.
5. List specific service categories in schema this week
+2 pts
Why: Generic listings hurt your visibility; AI needs specific categories like leak detection or sewer repair to surface you in relevant searches.
Do this: Update the existing schema with specific service categories. Access your homepage code, add these specifics, and validate before deploying. Expect 1 hour for coding this in.
6. Add link to Yelp and BBB from your site footer
+3 pts
Why: You have 0 citations from 3 queries, and linking to these directories builds credibility and helps establish a presence.
Do this: Edit your footer to include links to your Yelp and BBB profiles. This will require a few minutes of HTML editing and will improve citation visibility.
7. Monitor citation updates monthly for 6 months
+2 pts
Why: Consistency is key; with a competitive position of 0.0%, you need a strategy to ensure citation growth over time.
Do this: Set a calendar reminder to check citation presence on directories like Angi and Houzz. Allocate 30 minutes each month to update and assess your visibility on these platforms.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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