Your Fix Kit
Ward Heating, Air Conditioning & Heating Oil - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Ward Heating, Air Conditioning & Heating Oil does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Ward Heating, Air Conditioning & Heating Oil",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Riverton",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Riverton"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings immediately
+7 ptsWhy: Citation rate is 0.0%, and HVAC.com and ACCA are trade-specific directories vital for visibility in HVAC.
Do this: Go to HVAC.com and ACCA websites, create profiles with NAP and licensing info. Expect to spend about 3 hours total. Validate accurately to ensure your business shows up in search engines.
2. Submit NAP to top 12 HVAC directories now
+6 ptsWhy: Citation rate is 0 of 7 queries — listings in key directories are essential for local SEO.
Do this: Identify the top 12 directories like Yelp and BBB. List your NAP with the same formatting to guarantee consistency. This should take 4 hours across all directories.
3. Add HVACBusiness schema with serviceTypes to 47 pages
+10 ptsWhy: You have a missing citation presence — schemas like HVACBusiness signal relevance to AI engines, and it’s not implemented.
Do this: Use Google's structured data helper to create and implement the schema across all service pages. Validation with Rich Results Test may take 2 hours, but it's crucial for future visibility.
4. Get 6 Google reviews mentioning AC repair this month
+7 ptsWhy: You have no reviews; AI and customers look for social proof, especially for services like AC repair.
Do this: Send follow-up emails to recent clients, asking them to leave a review on Google, ideally mentioning AC repair. Allocate 1 hour to draft and send these messages.
5. Add NATE and Energy Star badges on website
+2 ptsWhy: Lack of trade credentials in your structured data means lost credibility with search engines and customers alike.
Do this: Download badges from their respective websites and add them to your homepage with schema markup. This should take around 2 hours of web editing to complete.
6. Fix NAP mismatches across all platforms
+3 ptsWhy: Having inconsistent NAP contributes to your 0% citation rate and hampers local search ranking potential.
Do this: Audit all platforms like Yelp and BBB for NAP mismatches. Spend approximately 3 hours correcting this info across all listings.
7. Monitor Riverton competitors for citation gaps
+2 ptsWhy: Top competitors like Riverton Heating & Air Conditioning were mentioned multiple times; understanding their citations could uncover crucial gaps.
Do this: Set up alerts or use tools to track these competitors' citations. Spend 1 hour to identify where they are listed that you are not, allowing you to prioritize your own citations.
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