Your Fix Kit

Hiller Plumbing Heating Cooling and Electrical - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Hiller Plumbing Heating Cooling and Electrical does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Hiller Plumbing Heating Cooling and Electrical",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Nashville",
    "addressRegion": "TN",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Nashville"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing today
+7 pts
Why: Only 1 of 6 queries return a citation, claiming this will improve your visibility.
Do this: Visit the PHCC website and complete the registration. Link the directory listing to your site footer for citation. Expect a few hours of work and improved citation rate in the next month.
2. Add Plumber schema to homepage with serviceArea
+5 pts
Why: Citation accuracy is 0.0 — implementing schema is critical for AI recognition of plumbing services you offer.
Do this: Use Google's structured data helper to create JSON-LD specific for Plumber. Include priceRange and serviceArea polygon. This should take about 3 hours and could improve rankings immediately.
3. Get 5 reviews mentioning emergency plumbing this month
+8 pts
Why: Your review frequency is lacking; competitor Nashville Plumbing Company is mentioned more often in this context.
Do this: Reach out to satisfied customers via email or text to request reviews on Google. Target 5 specific customers to mention 'emergency plumbing'. Allocate a week for follow-ups.
4. List 4 specific service categories in schema now
+5 pts
Why: AI engines struggle without specific service categories, costing you potential leads in plumbing services like drain cleaning.
Do this: Update your existing schema to include drain cleaning, sewer repair, water heater, and repipe. Dedicate 2 hours to this update and validate with Google's testing tool.
5. Add 24/7 emergency response markup this week
+2 pts
Why: Missing openingHoursSpecification means you're not visible for after-hours plumbing queries, given your competitor's visibility.
Do this: Integrate the emergency response markup into your schema to specify 24/7 availability. Use existing JSON-LD format; it should take 1 hour to implement.
6. Increase citation presence to 25% across platforms
+3 pts
Why: Your citation presence is only 16.7%, far below what’s needed to compete effectively with Hoffmann Brothers and Southeast Plumbing.
Do this: Focus on populating key directories like Yelp, BBB, and Angi with accurate business info. Apply for all three within two weeks to boost citation presence substantially.
7. Review schema from competitors like Happy Hiller
+2 pts
Why: Understanding competitors’ schema usage shows you're underutilizing structured data compared to visible players.
Do this: Analyze the schema markup used by Happy Hiller and other top competitors. Scrutinize their categories and tags. Spend 2-3 hours for insights that will guide your updates.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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