Your Fix Kit

ARS Rescue Rooter - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ARS Rescue Rooter does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "ARS Rescue Rooter",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Memphis",
    "addressRegion": "TN",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Memphis"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing today
+9 pts
Why: Citation rate is 0.0% across 9 queries, and this listing will provide essential credibility with engines.
Do this: Go to the PHCC member portal and claim your listing. Link it from your site footer to enhance visibility. This should take 30 minutes and position you better against competitors.
2. Add Plumber schema with priceRange to homepage
+7 pts
Why: Structured data health is only 10.0%, impacting visibility on AI engines that favor well-structured data.
Do this: Use Google's structured data helper to create Plumber schema for your homepage, including priceRange and serviceArea polygon. Spend an hour on this, validate it with the Rich Results Test.
3. Get 5 Google reviews mentioning emergency plumbing this month
+12 pts
Why: Top competitor Roto-Rooter is winning with mentions in 2 of 9 queries, and reviews are crucial for ranking.
Do this: Reach out to past customers through email or SMS with a direct link to your Google listing and request reviews. Allocate time over the next week to follow up, expect potential increases in conversion rates.
4. List 5 specific plumbing services in schema tomorrow
+8 pts
Why: General service categories reduce the chances AI engines understand your offerings, and 19.4% competitive position shows a need for differentiation.
Do this: Update your website's schema to include detailed service categories like sewer repair and water heater install. Use a structured data tool to add this to your site within a day.
5. Add 24/7 emergency response markup for better reach
+3 pts
Why: Your structured data health is low at 10.0%, and not having availability marked leads to missed emergency service queries.
Do this: Implement hours of operation schema (openingHoursSpecification) on your homepage. This could take about an hour and directly supports your 24/7 service offering.
6. Fix citation presence on openai for 3 queries
+4 pts
Why: Currently, there are 0 citations for openai, which means total invisibility to users searching for plumbing services.
Do this: Find 3-5 trade directories where you can list your business and create profiles or claim listings. Dedicate time this week to finish these submissions.
7. Check for citation accuracy across 9 directories ASAP
+3 pts
Why: Citation accuracy is at 0.0%, preventing AI engines from verifying your business information effectively.
Do this: Go through your NAP data on all existing directories and make updates as needed. Expect to spend 2-3 hours ensuring all entries are consistent and correct.
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