Your Fix Kit

Roto-Rooter Plumbing & Water Cleanup - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Roto-Rooter Plumbing & Water Cleanup does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Roto-Rooter Plumbing & Water Cleanup",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema with service categories to homepage
+7 pts
Why: Citation rate is 0% across all engines, hurting visibility in local search results.
Do this: Use Google's structured data helper to create JSON-LD with specified service categories like drain cleaning and sewer repair. Validate it using the Rich Results Test before deployment. Expect this to take 3 hours.
2. Claim PHCC member directory listing by next week
+6 pts
Why: Citation rate for your business is currently 0 out of 7 queries, while competitors like DrainBusters are listed.
Do this: Access the PHCC member directory and complete your listing, then link it from your site footer for better visibility. This should take about 2 hours to complete.
3. Get 5 Google reviews mentioning emergency plumbing this month
+10 pts
Why: Competitors are gaining traction; focus on emergency service can attract more leads and set you apart.
Do this: Reach out to past customers via email or phone and encourage them to leave detailed reviews about emergency plumbing. Allocate a few hours over the month for follow-up and prompting.
4. Add 24/7 emergency response markup ASAP
+7 pts
Why: Without openingHoursSpecification, your coverage for after-hours queries is ineffective, leading to lost business.
Do this: Implement structured data for 24/7 availability on your contact page. This should take an hour; validate it with the Rich Results Test before going live.
5. List your business on Yelp, Angi, and BBB this week
+2 pts
Why: Citation rate is 0%, and these directories are crucial for local visibility in plumbing searches.
Do this: Create and verify your business profiles on Yelp, Angi, and BBB. Make sure to fill out all details and include links to your services. Expect this to take about 4 hours.
6. Add a callout for water heater and sewer repairs on homepage
+3 pts
Why: Competitors like A. D. Plumbing and Boston Plumbing are likely leveraging specific service categories—you're not.
Do this: Update your homepage content to specifically mention water heater and sewer repairs, emphasizing your expertise. This is a quick job, around 1 hour, with higher relevance for search queries.
7. Fix NAP inconsistencies across all platforms immediately
+2 pts
Why: Competitive position is 21.4; any inaccuracies will cost you customers—consistency is key.
Do this: Audit your business name, address, and phone number across all platforms (website, Google My Business, and directories). Correct any discrepancies found within 2 hours for faster recovery.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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