Your Fix Kit
Leominster Carpet & Flooring - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Leominster Carpet & Flooring does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Leominster Carpet & Flooring",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Leominster",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Leominster"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency flooring service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Add citations to 9 key directories now
+7 ptsWhy: Citation rate is 0.0%, impacting visibility in local search results against competitors like Home Depot mentioned twice.
Do this: Identify 9 high-value directories like Yelp and Angie's List where flooring businesses are listed. Create and verify your business profile in each. Expect to spend about 4 hours and a small budget for potential listing fees.
2. Mention Home Depot in 5 local articles this month
+6 ptsWhy: Home Depot is mentioned twice in queries, showing it's a key competitor and should be referenced in your content.
Do this: Write and publish 5 articles on local flooring trends or tips, inserting Home Depot strategically. Use local blogs and forums for distribution. Allocate about 10 hours for writing and posting.
3. Get 5 reviews mentioning flooring this month
+10 ptsWhy: Review presence is critical for local search, and getting mentions about your flooring services will help against competitors like Leominster Hardwood Floors.
Do this: Reach out to previous customers for reviews on Google and Facebook. Offer an incentive like a discount on the next service. Expect to spend about 2 hours on outreach and follow-up.
4. Track 3 competitor mentions weekly
+7 ptsWhy: Competitors are frequently mentioned, showing they have strong brand visibility; Floor Coverings International appears twice.
Do this: Set up alerts for competitor mentions in local news and social media. Use tools like Google Alerts or Mention. Spend 1 hour setting this up, ongoing weekly maintenance required.
5. Update Google My Business with accurate location hours
+2 ptsWhy: Structured data health is missing, which could lead to incorrect information on your Google My Business profile.
Do this: Log into your GMB account and ensure your NAP and business hours are accurate. This task will take about 30 minutes and should be done weekly to monitor changes.
6. Post 4 flooring tips on social media weekly
+3 ptsWhy: Missing engagement signals affects visibility; K W Flooring is a competitor and likely has active social media we can compete against.
Do this: Create and schedule 4 flooring tips using Canva for graphics. Use platforms like Facebook and Instagram, spending about 3 hours crafting content this week.
7. Review citation accuracy across all platforms
+2 ptsWhy: Citation accuracy is currently unknown, and verification is needed to compete effectively with mentions of Floor Source.
Do this: Use a tool like Moz Local or Yext to check and correct any discrepancies in citations. Allocate about 5 hours for a thorough review and corrections.
Want us to do all of this for you?
Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.
See Done-For-You →