Your Fix Kit

Mike Diamond Services - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mike Diamond Services does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Mike Diamond Services",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Los Angeles",
    "addressRegion": "CA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Los Angeles"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema with serviceArea to homepage
+9 pts
Why: Citation presence is at 33.3%, and deploying Plumber schema is critical for AI visibility in plumbing-related queries.
Do this: Use Google's structured data helper to create JSON-LD. Include priceRange and serviceArea polygon targeting Los Angeles. Expect to wrap it up in two hours and track visibility changes in the next audit.
2. Get 5 Google reviews mentioning emergency plumbing this month
+5 pts
Why: Competitors like Rooter Hero Plumbing got mentioned multiple times — more reviews increase trust and ranking in local results.
Do this: Send follow-up emails to past customers requesting reviews. Highlight fast service in emails to encourage specific mentions. Aim to send out at least 20 requests this week.
3. Claim listing on PHCC member directory today
+8 pts
Why: Citational strength is low; claiming PHCC membership will verify your business and enhance citation presence across multiple platforms.
Do this: Register on the PHCC directory and ensure it links back to your site footer. Expect it to take a couple of hours to get verified and listed.
4. Add 24/7 emergency response markup for better visibility
+5 pts
Why: No citations are targeting after-hours queries, and adding this markup is necessary for capturing emergency business.
Do this: Implement openingHoursSpecification in your JSON-LD schema on the homepage. This should take no more than an hour and can result in higher emergency queries.
5. List specific service categories in schema on all pages
+3 pts
Why: Your schema currently lacks service details; not specifying drains, sewer repairs, and tankless installs could cost you visibility on key queries.
Do this: Update the plumber schema to include precise service categories for all relevant pages. Plan about three hours to implement this across nine pages.
6. Create and list a ServiceTitan public profile
+3 pts
Why: Citation rate is weak; a ServiceTitan profile increases visibility among homeowners looking for specialized plumbing services.
Do this: Sign up for a ServiceTitan public profile and fill out all necessary details. Expect to invest a couple of hours setting it up and linking back to your site.
7. Submit to Angi and Houzz directories this week
+3 pts
Why: You're missing opportunities on platforms where competitors like Express Plumbing are being mentioned; these are critical for local citations.
Do this: Research and fill out Angi and Houzz business listing forms. Allocate a few hours to ensure all information is accurate and complete.
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