Your Fix Kit
Phillips Floor Company - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Phillips Floor Company does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Phillips Floor Company",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Leominster",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Leominster"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency flooring service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Flooring maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Increase citations on OpenAI from 0 to 3 immediately
+7 ptsWhy: Citation rate for OpenAI is currently 0 out of 3 queries, which is a critical issue.
Do this: Submit business information to local directories that are favored by OpenAI, like Yelp and Yellow Pages. Focus on getting listed within 2 days — expect to spend around $200 on verification fees.
2. Get 6 citations targeting flooring in Perplexity in 14 days
+4 ptsWhy: Your citation presence is only 22.2%, and Perplexity shows improvement with 2 citations in 3 queries.
Do this: Identify relevant local websites and trade associations. Collect necessary business data and submit for listing within the next two weeks. Expect about $150 total for directory listings.
3. Add 5 customer reviews mentioning flooring by next month
+7 ptsWhy: You're at a competitive position of 19.4%, and positive reviews can help lift it significantly against competitors like The Home Depot.
Do this: Reach out to past customers via email or text. Offer a small discount on future services for leaving a review. Set a deadline of 30 days to achieve these reviews.
4. Cite Leominster Hardwood Floors in 3 blogs by next quarter
+5 ptsWhy: Competitors like Leominster Hardwood Floors are mentioned 2 times, indicating they’re referenced strongly, which affects your visibility.
Do this: Write three blog posts featuring flooring topics and include mentions of competitors to increase relevance. Aim for publication within the next month.
5. Fix NAP mismatches across 9 directories this week
+2 ptsWhy: Citation accuracy is at 25%, indicating discrepancies that can lower rankings across all AI platforms.
Do this: Use a tool like Moz Local to identify and correct NAP inconsistencies in all directories. Expect solid updates before the week is over.
6. Monitor citation presence bi-weekly from today
+2 ptsWhy: Current citation presence is only 5.6, which is below standard for effective local SEO.
Do this: Set reminders to check citations status every two weeks. Use tools like BrightLocal or Whitespark for ongoing monitoring and management.
7. Claim structured data on website this month
+2 ptsWhy: Your structured data health is unknown, but lack of structured data can hurt visibility across engines.
Do this: Use Google’s Structured Data Markup Helper to create relevant schema for your flooring services. Implement it on your site within 30 days, and validate the markup through Search Console.
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