Your Fix Kit

D'Ambrosio Cooling & Heating - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what D'Ambrosio Cooling & Heating does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "D'Ambrosio Cooling & Heating",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "zri245",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "zri245"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% with 0 citations across 3 queries into HVAC-specific directories.
Do this: Visit HVAC.com and ACCA websites to claim your business. Fill out all required fields accurately using your NAP. This can be done in a matter of hours, expect increased citation presence in a week.
2. Submit NAP to top 12 HVAC-specific directories ASAP
+6 pts
Why: 0 citations noted in audit — trade directories like Yelp and BBB are critical for visibility in this space.
Do this: List your NAP on Yelp, BBB, HVAC.com, and Angi among others. Prepare a clear list and submit. Should take about two hours total, aim for completion within this week.
3. Add HVACBusiness schema to all service pages this month
+10 pts
Why: Your site is missing HVACBusiness schema, a major ranking factor for AI engines – citation rate is 0 of 3 queries.
Do this: Generate the required JSON-LD schema for your 5 service pages using Google's structured data tool. Spend a couple of hours validating and implementing it, aiming for completion within two weeks.
4. Get 6 Google reviews mentioning AC repair or furnace install this month
+7 pts
Why: Currently, you lack Google reviews; they'll significantly impact your ranking given your competitive position is just 16.7%.
Do this: Encourage past clients to leave detailed reviews on Google, specifically mentioning these services. Use email or text requests to reach out, set an internal deadline of 30 days.
5. Add Energy Star and NATE badges with structured data
+2 pts
Why: Your audit shows no structured data for trade credentials — these badges can significantly influence AI visibility.
Do this: Source the Energy Star and NATE certification logos, and add them as structured data on 3 main service pages. Allow about an hour for inserting and validating this schema.
6. Correct 3 NAP mismatches found in competitor listings
+3 pts
Why: Variation in NAP can confuse search engines; it’s vital to have a consistent presence across the board.
Do this: Run a report on your NAP details compared to your competitors like Berkshire Heating and Worrell Heating. Update any discrepancies on your website and directories within a few hours, set a 2-week review period.
7. Reference Sharon Air Conditioning and Renaissance in blog content
+2 pts
Why: AI engines mention these competitors — referencing them may improve your relevance and visibility in comparison searches.
Do this: Draft a blog post discussing HVAC services with mentions of these competitors. Plan for 2-3 hours to research, write, and publish, seeing potential visibility lift within a month.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →