Your Fix Kit

ACE Home Services - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ACE Home Services does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ACE Home Services",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Phoenix",
    "addressRegion": "AZ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Phoenix"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+9 pts
Why: Citation rate is 0.0%, and HVAC-specific directories are crucial for credibility and visibility in the HVAC trade.
Do this: Register and complete profiles on HVAC.com and ACCA contractor finder. Gather business details, trade credentials, and service specifics. Expect about 4 hours of work for verification and completion.
2. Add HVACBusiness schema to all service pages immediately
+7 pts
Why: Your schema health is just 10.0%, impacting AI recognition and local ranking significantly.
Do this: Implement HVACBusiness schema across all service pages with serviceType arrays like cooling repair and ductless services. Use Google's structured data markup tool for help, spending around 3 hours on this task.
3. Submit NAP to top 12 HVAC citation sources
+12 pts
Why: Citation presence is critically lacking at 0.0%, which directly impacts your local rankings against competitors.
Do this: Identify and submit your NAP to key directories like Yelp, BBB, and Angi. Use a spreadsheet to track submissions, aiming to complete within 6 hours for maximum impact.
4. Get 6 Google reviews this month mentioning AC repair
+8 pts
Why: Competitors like Conditioned Air are already mentioned in responses, showing the need for more customer feedback to establish authority.
Do this: Reach out to past clients via email or phone to request reviews; offer an incentive if possible. Spend about 5 hours this month managing follow-ups and ensuring mentions in reviews.
5. Add Energy Star and NATE badges to service pages
+3 pts
Why: Your structured data health is 10.0%, and displaying recognized credentials increases trust and can influence local rankings.
Do this: Obtain badge images from Energy Star and NATE websites, then include them in your structured data markup. Prepare about 2 hours to implement these on all relevant pages.
6. Analyze top competitors' citation presence next week
+4 pts
Why: Your competitive position is 19.4%, and understanding how competitors like Parker & Sons are cited will reveal gaps in your strategy.
Do this: Compile a list of how often competitors are mentioned across directories. Use tools like Moz Local for insights, requiring about 4 hours to analyze and apply findings.
7. Review service area accuracy against competitors
+3 pts
Why: Competitive visibility relies on accurate service area declarations, and mismatches can confuse potential customers.
Do this: Compare your service areas with competitors like Bale Air Conditioning. Adjust your Google Business profile and website to reflect accurate service territories; allocate around 3 hours for thorough comparison and updates.
Want us to do all of this for you?

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