Your Fix Kit
Mountain West Heating and Air Conditioning - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mountain West Heating and Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Mountain West Heating and Air Conditioning",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Riverton",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Riverton"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Submit NAP to top 12 HVAC directories immediately
+7 ptsWhy: Citation rate is 0.0% — lack of citations is severely impacting visibility across all engines.
Do this: Gather NAP details and submit to Yelp, BBB, HVAC.com, ACCA contractor finder, Angi, and Houzz within 3 days. Expect maximum lift on local visibility and ranking.
2. Claim and verify HVAC.com and ACCA listings now
+6 ptsWhy: No citations across 6 queries means you lack credibility; competitors are already in these systems.
Do this: Create accounts and verify ownership for HVAC.com and ACCA finder today. Allocate 2 hours for setup, which will improve citation rate and rankings.
3. Add Energy Star and NATE badges to your website
+10 ptsWhy: Structured data health is missing; trade credentials could build trust quickly for potential customers.
Do this: Update structured data with badges and validate using the structured data testing tool within 2 hours, improving credibility with minimal ongoing effort.
4. Get 6 Google reviews mentioning AC repair in 30 days
+7 ptsWhy: Current review visibility is non-existent; Riverton Heating & Air Conditioning has multiple reviews increasing their trust.
Do this: Reach out to past customers via email or phone using a simple script, aiming for 2-3 reviews weekly. Use Google My Business to manage responses.
5. Add HVACBusiness schema with serviceType arrays to 47 pages
+2 ptsWhy: Citation presence is at 0.0% — adding the right schema will help engines recognize your services effectively.
Do this: Generate and implement JSON-LD for HVACBusiness schema on all service pages, detailing service types within 5 days. This should only take about 4 hours.
6. List Mountain West Heating on Riverton Heating directories
+3 ptsWhy: Competitors like Riverton Heating & Air Conditioning are mentioned twice, showing strong local competition.
Do this: Identify and submit to 4-5 local directories within a week, which should take about 3 hours total and improve local rankings significantly.
7. Increase competitive position from 16.7% to 50% in 2 months
+2 ptsWhy: Your position is low due to lack of citations, which is a core ranking factor.
Do this: Implement all steps above, focusing on consistent reviews and citation creation over the next 60 days to directly increase your competitive score.
Want us to do all of this for you?
Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.
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