Your Fix Kit

Mountain West Heating and Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mountain West Heating and Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Mountain West Heating and Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Riverton",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Riverton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
yelp.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
facebook.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
angi.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
westernheatingair.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
truepros.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
thumbtack.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
brodypennell.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
consumeraffairs.com
An AI engine read this site when answering about hvac in Riverton. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Submit NAP to top 12 HVAC directories immediately
+7 pts
Why: Citation rate is 0.0% — lack of citations is severely impacting visibility across all engines.
Do this: Gather NAP details and submit to Yelp, BBB, HVAC.com, ACCA contractor finder, Angi, and Houzz within 3 days. Expect maximum lift on local visibility and ranking.
2. Claim and verify HVAC.com and ACCA listings now
+6 pts
Why: No citations across 6 queries means you lack credibility; competitors are already in these systems.
Do this: Create accounts and verify ownership for HVAC.com and ACCA finder today. Allocate 2 hours for setup, which will improve citation rate and rankings.
3. Add Energy Star and NATE badges to your website
+10 pts
Why: Structured data health is missing; trade credentials could build trust quickly for potential customers.
Do this: Update structured data with badges and validate using the structured data testing tool within 2 hours, improving credibility with minimal ongoing effort.
4. Get 6 Google reviews mentioning AC repair in 30 days
+7 pts
Why: Current review visibility is non-existent; Riverton Heating & Air Conditioning has multiple reviews increasing their trust.
Do this: Reach out to past customers via email or phone using a simple script, aiming for 2-3 reviews weekly. Use Google My Business to manage responses.
5. Add HVACBusiness schema with serviceType arrays to 47 pages
+2 pts
Why: Citation presence is at 0.0% — adding the right schema will help engines recognize your services effectively.
Do this: Generate and implement JSON-LD for HVACBusiness schema on all service pages, detailing service types within 5 days. This should only take about 4 hours.
6. List Mountain West Heating on Riverton Heating directories
+3 pts
Why: Competitors like Riverton Heating & Air Conditioning are mentioned twice, showing strong local competition.
Do this: Identify and submit to 4-5 local directories within a week, which should take about 3 hours total and improve local rankings significantly.
7. Increase competitive position from 16.7% to 50% in 2 months
+2 pts
Why: Your position is low due to lack of citations, which is a core ranking factor.
Do this: Implement all steps above, focusing on consistent reviews and citation creation over the next 60 days to directly increase your competitive score.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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