Your Fix Kit

Lennox International - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Lennox International does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Lennox International",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Richardson",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Richardson"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify listings on HVAC.com and ACCA
+9 pts
Why: Citation rate is 0.0% across 9 queries, missing critical HVAC directories.
Do this: Sign up for HVAC.com and ACCA contractor finder, complete profile and verification process. Each listing can take 1-2 hours. This will improve citation presence and is key for local visibility.
2. Submit NAP to top 12 HVAC citation sources
+7 pts
Why: Citation presence is 0.0% — submitting to high-value directories is critical for visibility.
Do this: Identify and gather NAP details for 12 HVAC directories like Yelp, BBB, and Angi. Prepare submissions and complete within 3 days for quicker visibility boost.
3. Add HVACBusiness schema with serviceType arrays on each page
+12 pts
Why: Structured data health is at 10.0%, missing important signals for search engines.
Do this: Implement HVACBusiness schema on all service pages using an online generator. Include serviceType for cooling repair, heating install, and ductless. Expect 3 hours of setup time with potential for significant ranking improvement.
4. Get 6 Google reviews mentioning AC repair this month
+8 pts
Why: You need to build credibility, currently no reviews show up on Google.
Do this: Reach out to recent customers for feedback, specifically asking them to mention 'AC repair' in their reviews. Set a reminder to follow up in a week if needed. Aim for 6 new reviews within 30 days.
5. Add Energy Star and NATE badges as structured data
+3 pts
Why: Lack of certification badges reduces trust and authority in your HVAC listing.
Do this: Integrate Energy Star and NATE certification badges using schema markup on your website. This takes around 2 hours and helps connect with more discerning customers.
6. Reference Fossil HVAC and AirMakers in blog posts
+4 pts
Why: Competitors are mentioned once in query responses; your brand must compete directly.
Do this: Create content that discusses common HVAC issues, mentioning competitors when applicable to establish context. Aim for 1-2 blog posts per week to increase relevance and competition.
7. Revisit structured data health metrics weekly
+3 pts
Why: Current structured data health is at 10.0%, indicating poor implementation.
Do this: Set a weekly review schedule to check structured data for any issues or updates needed. Allocate 30 minutes each week to maintain and improve structured data compliance.
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