Your Fix Kit

Sullivan Tire and Auto Service - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Sullivan Tire and Auto Service does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Sullivan Tire and Auto Service",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA contractor finder listings
Why: Citation rate is 0.0%, and these are critical directories for HVAC contractors.
Do this: Create accounts on HVAC.com and ACCA contractor finder to claim and verify your listings. This usually takes about 4 hours and leads to better visibility on AI responses.
2. Add NATE and Energy Star badges with schema
Why: Structured data health is at only 10.0%, and these credentials add credibility.
Do this: Integrate NATE certification and Energy Star badges into your site’s structured data. Use schema markup to implement, taking about 2 hours, and aim for a solid rank boost among local competitors.
3. Get 6 Google reviews mentioning AC repair this month
Why: No reviews boost visibility; competitor Breezeway Heating mentioned in queries indicates demand for service.
Do this: Ask existing customers for reviews and specify 'AC repair' or 'furnace install'. Use follow-up emails or text messaging for requests. Dedicate 1-2 hours weekly, aiming to collect these by month's end.
4. Submit NAP to top 12 HVAC-specific directories
Why: Citation presence is a goose egg, which kills your local authority.
Do this: Gather your business name, address, and phone number (NAP), and submit it to directories like Yelp, BBB, and Angi. This can be done in about 6 hours, which will lay the foundation for future citations.
5. Add HVACBusiness schema with serviceType arrays
Why: Existing schema type is missing; this is critical for AI visibility.
Do this: Implement HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless service. Use Google's structured data generator and take around 3 hours to apply across relevant pages.
6. Fix citation accuracy from 0% to 100% this quarter
Why: Citation accuracy is at 0.0%, which severely limits local search performance.
Do this: Audit existing citations to correct inaccuracies and ensure consistency across at least 20 platforms. Allocate 5 hours by the end of the quarter to see significant improvements.
7. Monitor competitive position above 22.2%
Why: Your competitive position is too low; competitors are gaining ground.
Do this: Use tools like Moz or SEMrush to track your local position every month. Spend an initial 2 hours setting up tracking, then maintain throughout the quarter.
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