Your Fix Kit

Anchor Roofing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Anchor Roofing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Anchor Roofing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Houston",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Houston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with trade credentials today
+9 pts
Why: Citation rate is 0.0%, and roofing lacks essential structured data that signals AI engines.
Do this: Use Google's structured data helper to create JSON-LD. Include credentials like GAF Master Elite and CertainTeed SELECT. It should take about 3 hours and will position you much better for visibility.
2. Claim listings on GAF Master Elite and CertainTeed this week
+7 pts
Why: You’re missing key citations; those directories are mentioned widely and build trust with AI models.
Do this: Sign up for GAF Master Elite and CertainTeed directories. Spend a couple of hours on the application and verification process. Expect at least a 20% citation rate lift in the next month.
3. Get 8 Google reviews mentioning specific services in 30 days
+12 pts
Why: You have no reviews yet, impacting visibility; focus on storm damage and inspections to attract more business.
Do this: Reach out to previous clients via email or SMS. Use a review management tool like Podium to simplify the process. Plan for consistent follow-ups over the next month.
4. Add service pages for storm damage and insurance claims next week
+8 pts
Why: Content gaps impact citation presence; addressing storm damage specifically can capture more local queries and AI selectors.
Do this: Create dedicated pages for each service, optimized for local SEO keywords. Expect about 5 hours of work split across writing and design, targeting a visibility increase.
5. List warranty terms in schema offers this week
+3 pts
Why: Your schema lacks details on warranty terms, which is crucial for AI engines surfacing the best options for customers.
Do this: Draft warranty terms and add them to the structured data. Allocate 2 hours and validate with Rich Results Test before going live.
6. Fix citation presence rate to at least 30% in 60 days
+4 pts
Why: Current citation presence is 0.0%; increasing this is vital to compete with Lone Star Roofing and others.
Do this: Identify and add yourself to key directories like Yelp, BBB, and Angi. Spend 5 hours submitting information. Track progress continuously to aim for a higher citation presence.
7. Monitor competitive mentions with tools weekly
+3 pts
Why: Your competitive position is at 22.2%; knowing when and how competitors like Texas Roof and Gutter get cited is crucial.
Do this: Use a tool like Ahrefs or Semrush to track competitor mentions, focusing on their citation patterns. Dedicate 1 hour every week to review and adapt your strategy.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →