Your Fix Kit

RL25 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL25 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL25",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings today
+7 pts
Why: Citation rate is 0.0%, and you're missing HVAC-specific directories that matter most to your visibility.
Do this: Go to HVAC.com and ACCA contractor finder to claim listings. Provide NAP and business details. Expect an hour of work and potential revenue lift if these listings drive inquiries.
2. Add HVACBusiness schema to all service pages this week
+6 pts
Why: Citation rate is at 0%, and schema is crucial for AI engines, especially in HVAC.
Do this: Use Google's structured data helper to create and add JSON-LD to 12 service pages. Include serviceType arrays for cooling repair and heating install. Allocate two hours for this task.
3. Get 6 Google reviews mentioning AC repair this month
+10 pts
Why: No reviews mean lost credibility; you need explicit mentions to compete with Atlantic Heating and Back Bay Mechanical.
Do this: Contact past customers via email or text, asking for reviews on your Google profile. Set a deadline for 30 days; this will take about 2 hours to reach out to clients and track progress.
4. Submit NAP to top 12 HVAC-specific citation sources
+7 pts
Why: Your citation rate is at 0.0%, and this foundational step will establish your presence online.
Do this: Identify and list the top 12 HVAC directories, then manually submit your NAP details. Expect to spend up to 4 hours if done methodically, and check for verification timelines.
5. Fix NAP inconsistencies found across 9 queries
+2 pts
Why: Zero citations impact credibility; NAP mismatches confuse search engines affecting rankings.
Do this: Review all listings and ensure consistent naming, address, and phone numbers. Total time may vary; aim for 3 hours to cross-check and fix discrepancies.
6. Add NATE certification badge to website markup
+3 pts
Why: Certification boosts trust; trade credentials were missing from your structured data health.
Do this: Get the NATE badge image and update your structured data on the website. This should take about 1 hour for implementation and testing.
7. Submit for Energy Star partner badge display
+2 pts
Why: Missing trade credentials by listing Energy Star status limits visibility and authority.
Do this: Reach out to Energy Star for logo usage rights, then add it to your site. Expect a response time of 1 week for permission, followed by 1 hour to implement.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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