Your Fix Kit

Cooling Unlimited, Inc. - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cooling Unlimited, Inc. does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Cooling Unlimited, Inc.",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate stands at only 16.7%, and you need authoritative listings to compete with Atlantic Heating & Air Conditioning and others.
Do this: Sign up and complete listings for HVAC.com and ACCA contractor finder. It’ll take about 3 hours for both. Focus on ensuring all info matches your NAP.
2. Get 6 Google reviews mentioning 'AC repair' this month
+5 pts
Why: You’re missing essential reviews: your competitors have been mentioned 3 times while you have none.
Do this: Ask recent customers to leave Google reviews focusing on AC repair or furnace install. Use follow-up emails or messages to prompt them. Aim to complete within 14 days.
3. Submit NAP to top 12 HVAC directories now
+8 pts
Why: Your citation presence is weak, with 1 out of 6; you need visibility on critical directories to catch up.
Do this: Create a checklist of HVAC-specific directories like Yelp, BBB, HVAC.com, and Angi. Spend 5 hours over two days to submit accurate NAP info.
4. Add Energy Star and NATE badges to your site
+5 pts
Why: No structured data, and showcasing certifications helps set you apart from competitors like Sila and Back Bay Mechanical.
Do this: Integrate the badges into your website header or footer using HTML markup. This can be done in approximately 2 hours and gives credibility on AI engines.
5. Add HVACBusiness schema to all service pages
+2 pts
Why: Schema type is missing; your citation accuracy is only 25% and needs urgent fixing for proper AI recognition.
Do this: Generate ACVBusiness structured data with serviceType arrays for cooling repair, heating install, and ductless. Expect to invest about 4 hours across 10 pages.
6. Improve citation accuracy by checking 3 NAP mismatches
+3 pts
Why: With a citation accuracy of only 25%, fixing mismatches is critical to prevent confusion for AI lookup.
Do this: Use a tool like Moz Local to scan for NAP mismatches. Dedicate an hour to identify and correct any discrepancies across your citations.
7. Enhance structured data health from zero to five types
+2 pts
Why: Lack of structured data health makes you invisible, while competitors like Boston HVAC thrive with effective data.
Do this: You need to implement review, breadcrumb, and service data along with your HVACBusiness schema. Plan for about 6 hours to create and validate these types using Google’s Structured Data Testing Tool.
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