Your Fix Kit

Workiz - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Workiz does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Workiz",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "San Diego",
    "addressRegion": "CA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "San Diego"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency saas service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Saas maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify listings on HVAC.com and ACCA
+9 pts
Why: Citation rate is 0.0% — claiming these directories is crucial for building your presence.
Do this: Register and verify your business on both sites this week. Collect and input NAP details along with service specifics. Expect to spend about 3 hours total; this leads directly to competitive visibility.
2. Submit NAP to top 12 HVAC citation sources
+7 pts
Why: Citation presence is currently 0%, meaning no visibility on key platforms relevant to customers.
Do this: Identify and submit your NAP to top sites like Yelp, BBB, and Angi. This may take 4-5 hours of focused work, but it’s essential for foundational visibility.
3. Add HVACBusiness schema with service arrays to all pages
+12 pts
Why: Structured data health is only 10.0% — without HVACBusiness schema, AI engines struggle to recognize your services.
Do this: Implement HVACBusiness schema across all service pages, detailing cooling repair, heating install, and ductless services. Use Google's structured data tool, allocate around 4 hours for this task, and expect a significant improvement in search visibility.
4. Get 6 reviews mentioning 'AC repair' this month
+8 pts
Why: You have zero reviews currently, which severely limits your credibility online compared to competitors like Action Air Conditioning.
Do this: Reach out to past clients and ask for reviews specifically mentioning 'AC repair'. Use follow-up emails or texts to increase response rates; budget time for follow-ups. Aim to complete within 30 days.
5. Add Energy Star and NATE badges with markup
+3 pts
Why: You lack structured data for vital trade credentials, impacting your competitive position at 19.4%.
Do this: Integrate Energy Star and NATE certification badges into your footer and relevant pages using structured data markup. This should take about 2 hours, but it'll enhance trust signals across search engines.
6. Monitor citation accuracy across submitted directories
+4 pts
Why: Your citation accuracy is currently at 0.0%, representing a critical gap in your business data consistency.
Do this: Regularly check citations using tools like Moz Local or BrightLocal to ensure NAP is consistent across platforms. Set aside one hour each month for audits and corrections.
7. Research and analyze mentions of competitors this week
+3 pts
Why: Competitors like Bill Howe Plumbing are mentioned twice; understanding their strategies can inform your methods.
Do this: Conduct a market analysis of competitors’ online presence by checking reviews, citations, and their schema usage. Dedicate 3 hours to gather insights and plan tactical shifts.
Want us to do all of this for you?

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