Your Fix Kit

Boston Unique Indoor Comfort - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Boston Unique Indoor Comfort does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Boston Unique Indoor Comfort",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings by Friday
+7 pts
Why: Your citation rate is 11.1% — claiming these trade directories will boost your visibility significantly among searches specific to HVAC.
Do this: Log in to HVAC.com and ACCA and complete listing verification. Fill out all business details and credentials including NATE certification and EPA 608. Expect to invest four hours total.
2. Get 6 reviews mentioning 'AC repair' this month
+5 pts
Why: You need more positive reviews to compete; mention of 'AC repair' can directly influence your ranking against Boston Standard Plumbing.
Do this: Send follow-up emails to recent customers asking for reviews on Google. Offer a small incentive like a discount on future services. Allocate two hours to compose and send out the emails.
3. Add HVACBusiness schema to all service pages now
+8 pts
Why: Your structured data is non-existent; implementing HVACBusiness schema correctly is crucial as competitors rank high without it, impacting your citation accuracy at just 25%.
Do this: Use the Google structured data markup helper to generate the correct JSON-LD for each service. Validate with the Rich Results Test and implement across all service pages; estimate six hours of work.
4. Submit NAP to all 12 key HVAC directories
+6 pts
Why: Most HVAC contractors fail to secure these citations, and your citation presence is only at 2.8. This will help address your competitive position of just 13.9.
Do this: Compile a list of the top 12 HVAC directories including Yelp, BBB, HVAC.com, and Angi. Submit your NAP information to each, focusing on accuracy. Expect to spend three hours on this effort.
5. Add Energy Star and NATE badges to your homepage
+2 pts
Why: Structured data health is currently nil; incorporating these badges signals credibility and professionalism, which is essential for standing out against competitors.
Do this: Design and integrate graphics for Energy Star and NATE badges on your homepage. Use HTML or a page builder to place these badges prominently. This should take around two hours.
6. Create service-type arrays on all service pages
+3 pts
Why: Competitors are leveraging service-specific content, and you're missing key array elements that help with showing up in local search results for HVAC.
Do this: At each service page, add arrays for services like cooling repair and heating install. Use Google’s structured data guidelines for accurate formatting; project three hours for this task.
7. Monitor competitor mentions to spot gaps
+2 pts
Why: Boston Standard Plumbing is mentioned 4 times across engines; understanding their strategy can help you catch up in visibility.
Do this: Set up alerts for competitor names using Google Alerts. Review mentions weekly to identify strategies they employ and adapt accordingly. Allocate one hour for initial setup.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →