Your Fix Kit

Apex HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Apex HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Apex HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
Why: Citation rate is 11.1% — top HVAC directories are missing, reducing visibility significantly in Providence.
Do this: Visit HVAC.com and ACCA contractor finder to claim listings. Expect 2 hours to complete the process. Visibility boost could increase leads by 20%.
2. Submit NAP to 12 HVAC-specific citation sites
+6 pts
Why: Citation presence is low at 2.8 — targeted submissions will increase relevance across platforms, driving local searches.
Do this: Identify top 12 sources like Yelp and BBB. Prepare NAP information and submit. Expect 3 hours for listing and verification. Anticipated revenue increase from more citations.
3. Add HVACBusiness schema with service types on all pages
+11 pts
Why: Structured data health is at 25% — without proper HVACBusiness schema, existing services lack representation in AI queries.
Do this: Use schema generator to add HVACBusiness type with serviceType arrays for cooling repair and heating install. Spend 4 hours implementing and validating. Aim for significant visibility gain after rollout.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: You need more reviews — current count isn’t mentioned in queries, which affects perceived trust in local searches.
Do this: Incentivize customers via email or direct outreach to leave specific reviews on Google. Allocate about 2 hours to draft and send requests. A solid uptick in local trust signals expected.
5. Improve citation accuracy to at least 80%
Why: Current accuracy rate is not disclosed — discrepancies in NAP across platforms lead to missed leads and inquiries.
Do this: Review existing citations and correct mismatches. Spend about 3 hours cross-referencing NAP info. Expect improved performance in local ranking shortly after fixes.
6. Add Energy Star and NATE badges to the website
+3 pts
Why: Badges improve perceived authority — leveraging them within structured data increases trust in Google's view of your business.
Do this: Integrate badge images on the site with JSON-LD markup. Spend 1 hour for notable lift. Expect improved click-through rates from higher trust.
7. Monitor competitor mentions weekly for insights
+3 pts
Why: Top competitors like New England Heating & Air Conditioning are mentioned — this means they are capturing more market interest.
Do this: Set up Google Alerts for competitor mentions and summaries. Dedicate 1 hour weekly to analyze data and adjust strategy. Identify areas for improvement from competitor activities.
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