Your Fix Kit
New England Heating & Air Conditioning - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what New England Heating & Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "New England Heating & Air Conditioning",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Providence",
"addressRegion": "RI",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Providence"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings ASAP
+9 ptsWhy: Citation rate is 0.0% for 9 queries, critical due to reliance on trade-specific directories.
Do this: Go to HVAC.com and ACCA contractor finder to claim New England Heating & Air Conditioning. Complete profile with NAP and trade credentials. Expect verification within 1 week.
2. Add HVACBusiness schema to all service pages
+7 ptsWhy: Structured data health is only 10.0%, making it hard for AI to classify your business correctly.
Do this: Use Google's structured data helper to create HVACBusiness schema with serviceType arrays for cooling repair, heating install, and ductless services. Implement on all 47 service pages; expect 5 hours to complete.
3. Submit NAP to top 12 HVAC-specific citation sources
+12 ptsWhy: Citation presence is at zero, which is crucial for ranking against competitors in local search.
Do this: Identify top 12 HVAC-specific directories like Yelp, BBB, and others. Submit your NAP details to each; this should take about 3 hours to complete.
4. Get 6 Google reviews for AC repair this month
+8 ptsWhy: Competitors like Martel Plumbing & Heating were mentioned 2 times, indicating strong local credibility that you need to match.
Do this: Reach out to past customers via email or SMS asking for reviews on Google. Aim for explicit mentions of 'AC repair' in at least 6 reviews this month; set aside time weekly for follow-ups.
5. Fix 3 NAP mismatches across platforms
+3 ptsWhy: Your citation accuracy is 0.0%, making it difficult for AI engines to recognize your business details consistently.
Do this: Audit all online listings for NAP mismatches using a tool like Moz Local or Yext. Correct discrepancies on all platforms within the next week, which should take about 2 hours.
6. Add Energy Star and NATE certification badges
+4 ptsWhy: Structured data health is low at 10.0%, and missing credentials can hurt perceived authority in your field.
Do this: Download badge images from Energy Star and NATE. Add these with structured data markup on your site’s relevant pages for credibility; it'll take approx. 1 hour.
7. Monitor citation responses for local queries weekly
+3 ptsWhy: Competitive position is low at 19.4%, and ongoing monitoring can reveal new opportunities and threats.
Do this: Set up alerts for local search queries in Google and Bing. Use AI tools to track citation presence and competitor mentions; dedicate 1 hour each week for updates.
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