Your Fix Kit

Jobber - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Jobber does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Jobber",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Edmonton",
    "addressRegion": "AB",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Edmonton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+7 pts
Why: Citation rate is 0% — claiming these directories is crucial for local visibility and credibility.
Do this: Go to HVAC.com and ACCA contractor finder, create listings using Jobber's NAP. Expect 1-2 hours for verification; boost citations immediately.
2. Add Energy Star and NATE badges with schema on service pages
+6 pts
Why: Structured data health is null — using badges improves authority and relevance for your HVAC services.
Do this: Integrate badges into logistics and services pages. Use schema markup generator for HVACBusiness type. This should take about 1 hour for coding and validation.
3. Get 6 Google reviews mentioning 'AC repair' this month
+10 pts
Why: Audit shows citation presence is 0%, and reviews are key to ranking and customer trust.
Do this: Set up an email campaign targeting past customers for reviews, focusing specifically on the 'AC repair' service. Aim to finish within two weeks.
4. Submit NAP to top 12 trade citation sources
+7 pts
Why: Citation accuracy is missing in audit — consistency across sources affects your visibility and ranking.
Do this: Collect your NAP details and submit to Yelp, BBB, HVAC.com, Angi, and others. Expect 2 hours for submissions; get citations rolling.
5. Add HVACBusiness schema with serviceType arrays
+2 pts
Why: No HVACBusiness schema is a critical gap, preventing search engines from classifying your service accurately.
Do this: Create and deploy JSON-LD for serviceType arrays like cooling repair and heating install. Use schema validator; allocate 2 hours for setup.
6. Track competitor Cooling & Furnace's citation strategy weekly
+3 pts
Why: Other competitors like Cooling & Furnace Cleaning are mentioned multiple times, suggesting strong local presence.
Do this: Set up a tool like SEMrush or Moz to track their citation efforts. Analyze weekly for 1 hour to fine-tune your fix strategy.
7. Review malaise on structured data health by month-end
+2 pts
Why: Structured data health is flagged as null — regular checks are necessary to maintain compliance and visibility.
Do this: Use Google’s Structured Data Testing Tool monthly to audit existing structured data. Allocate 30 minutes for quick checks and ensure compliance.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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