Your Fix Kit

Sunshine HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Sunshine HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Sunshine HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Phoenix",
    "addressRegion": "AZ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Phoenix"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create and submit 6 citations this week
Why: Citation rate is 0.0% across 6 queries — no local presence is identified by AI engines and customers.
Do this: Use Yext or Moz Local to identify and create citations on key directories like Yelp, Yellow Pages, and Angie's List. Aim for a launch by end of the week, roughly 5-7 hours needed for data entry.
2. Get 5 reviews mentioning HVAC within 14 days
Why: Competitors like Bachman’s Heating and Cooling and Phoenix Refrigeration are mentioned in 1 of 3 queries, indicating they have a presence with reviews.
Do this: Email past customers for reviews on Google and Yelp. Set a deadline of 14 days using a simple email template. Expect 3-5 hours of outreach to secure these.
3. Fix 0 citation mismatches for 100% accuracy
Why: Citation accuracy is currently 0.0%, which is damaging local rankings and AI visibility.
Do this: Audit existing citations using BrightLocal or Whitespark. Claim and correct inconsistencies with name, address, and phone numbers across platforms this week, projected 6 hours to finish.
4. Add 2 more service areas to NAP this month
Why: With only current service areas, competitive position is stagnant at 20.8 — missing out on potential local searches.
Do this: Research and identify adjacent ZIP codes where services are needed. Update GMB listing and citations accordingly within 1-2 days. You should allocate 3-4 hours for this task.
5. Mention top 5 competitors in 3 blog posts this month
Why: Competitors are named in queries showing they have more visibility and engagement in the HVAC space.
Do this: Draft 3 blog posts targeting relevant keywords with mentions of competitors for improved contextual relevance. Plan for a 10-hour commitment to writing and publishing.
6. Verify and implement structured data on 10 pages next week
Why: Current structured data health is only 10.0%, limiting how AI interprets the business's online presence.
Do this: Use Google's structured data testing tool to check for missing schema on important pages. Add LocalBusiness schema and service-related schema to at least 10 high-traffic pages within 3 days, expect to spend 5 hours.
7. Analyze 3 competitor profiles for gaps this month
Why: Competitors are mentioned equally 5 times for insights — learning from them can reveal new opportunities for growth.
Do this: Use competitor research tools like SEMrush to scrutinize their profiles. Identify what works well and where you can fill gaps in service offerings or marketing. Expect to allocate about 4 hours to this analysis.
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