Your Fix Kit

Stay Cool Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Stay Cool Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Stay Cool Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Houston",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Houston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+9 pts
Why: Citation rate is 0.0% — these two sites are critical trade directories for HVAC contractors.
Do this: Create accounts on HVAC.com and ACCA contractor finder, claim your listings, and fill in all business details. Expect to spend 3 hours total to finalize verification. This will start improving your visibility.
2. Get 6 reviews mentioning 'AC repair' this month
+7 pts
Why: Reviews are crucial for ranking; current review count and relevant mentions are zero.
Do this: Send follow-up emails to past customers requesting reviews, stressing 'AC repair' or 'furnace install.' Use Google My Business for direct links. You can achieve this in 2 hours this week.
3. Add NATE and Energy Star badges to top 5 service pages
+12 pts
Why: Structured data health is low at 10.0%, and these credentials enhance your trust with search engines and users.
Do this: Get badge graphics from NATE and Energy Star websites. Update HTML for your top service pages to include these badges in structured data. Expect 1 hour for implementation.
4. Post NAP to top 12 HVAC-specific citation sources
+8 pts
Why: Citation rate is 0% — missing citations severely impacts visibility in local searches.
Do this: Prepare NAP information and fill it out on these directories: Yelp, BBB, HVAC.com, Angi, and others. Dedicate 5 hours to complete this across all platforms.
5. Add HVACBusiness schema with service array to all 47 pages
+3 pts
Why: No citations and structured data health at 10.0% means search engines can’t identify your business type.
Do this: Use a schema generator like Merkle's tool, include service types like 'cooling repair' and 'heating install.' Expect 6 hours to implement and validate using Google's structured data testing tool.
6. Submit missing citations to OpenAI and Gemini engines
+4 pts
Why: Citation presence crucially impacts search results, and you've recorded 0 citations across 3 OpenAI queries.
Do this: Gather contact info, and submit your NAP to OpenAI and Gemini's citation requests. Allocate 4 hours to compile and submit this data, tracking each citation's status.
7. Monitor competitive mentions for Abacus Plumbing
+3 pts
Why: You’ve been mentioned in 0 queries, while Abacus has 2 mentions impacting their visibility and positioning.
Do this: Set up alerts on Google for mentions of Abacus Plumbing and their service content. Spend 1 hour to set this up, and check weekly for strategic insights.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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