Your Fix Kit
Stay Cool Air Conditioning - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Stay Cool Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Stay Cool Air Conditioning",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Houston",
"addressRegion": "TX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Houston"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings immediately
+9 ptsWhy: Citation rate is 0.0% — these two sites are critical trade directories for HVAC contractors.
Do this: Create accounts on HVAC.com and ACCA contractor finder, claim your listings, and fill in all business details. Expect to spend 3 hours total to finalize verification. This will start improving your visibility.
2. Get 6 reviews mentioning 'AC repair' this month
+7 ptsWhy: Reviews are crucial for ranking; current review count and relevant mentions are zero.
Do this: Send follow-up emails to past customers requesting reviews, stressing 'AC repair' or 'furnace install.' Use Google My Business for direct links. You can achieve this in 2 hours this week.
3. Add NATE and Energy Star badges to top 5 service pages
+12 ptsWhy: Structured data health is low at 10.0%, and these credentials enhance your trust with search engines and users.
Do this: Get badge graphics from NATE and Energy Star websites. Update HTML for your top service pages to include these badges in structured data. Expect 1 hour for implementation.
4. Post NAP to top 12 HVAC-specific citation sources
+8 ptsWhy: Citation rate is 0% — missing citations severely impacts visibility in local searches.
Do this: Prepare NAP information and fill it out on these directories: Yelp, BBB, HVAC.com, Angi, and others. Dedicate 5 hours to complete this across all platforms.
5. Add HVACBusiness schema with service array to all 47 pages
+3 ptsWhy: No citations and structured data health at 10.0% means search engines can’t identify your business type.
Do this: Use a schema generator like Merkle's tool, include service types like 'cooling repair' and 'heating install.' Expect 6 hours to implement and validate using Google's structured data testing tool.
6. Submit missing citations to OpenAI and Gemini engines
+4 ptsWhy: Citation presence crucially impacts search results, and you've recorded 0 citations across 3 OpenAI queries.
Do this: Gather contact info, and submit your NAP to OpenAI and Gemini's citation requests. Allocate 4 hours to compile and submit this data, tracking each citation's status.
7. Monitor competitive mentions for Abacus Plumbing
+3 ptsWhy: You’ve been mentioned in 0 queries, while Abacus has 2 mentions impacting their visibility and positioning.
Do this: Set up alerts on Google for mentions of Abacus Plumbing and their service content. Spend 1 hour to set this up, and check weekly for strategic insights.
Want us to do all of this for you?
Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.
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