Your Fix Kit

DoSTest3 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what DoSTest3 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "DoSTest3",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings ASAP
+7 pts
Why: Citation rate is 0%, while competitors have multiple citations to leverage for AI visibility.
Do this: Sign up on HVAC.com and ACCA contractor finder and complete verification. Expect a few hours of work for each site; aim to finish this in two days. This builds your citation backbone.
2. Get 6 Google reviews mentioning 'AC repair' this month
+6 pts
Why: Current competitive position is 13.9, while better-ranked competitors like Boston Standard Plumbing have more reviews mentioned in queries.
Do this: Send follow-up emails or texts to past clients asking for reviews specifically mentioning 'AC repair' or 'furnace install'. Allocate time each week to track progress and incentivize reviews; plan for 4 hours this month.
3. Add HVACBusiness schema to all service pages
+10 pts
Why: Citation rate is 0% — your business lacks the local schema AI needs to recognize your services.
Do this: Use Google’s structured data helper to generate HVACBusiness JSON-LD schema for each service page. This includes information like service types and credentials. Total time: about 5 hours for all pages.
4. Submit NAP to 12 HVAC-specific citation sources
+7 pts
Why: Your citation presence is at 0%, drastically reducing visibility in local searches compared to competitors.
Do this: Prepare and distribute your NAP to key directories like Yelp, BBB, and Angi. Expect approximately 3 hours of work to complete submissions and follow-up submissions if needed.
5. Add NATE and Energy Star badges to your site
+2 pts
Why: Inconsistent structured data keeps you behind competitors; adding trade credentials will give visibility to your qualifications.
Do this: Create visual badges for NATE certification and ENERGY STAR. Ensure they are included in the site's schema markup. Spend 2 hours to source, create, and implement properly.
6. Monitor citation rates and adjust strategies weekly
+3 pts
Why: You need to track your 0% citation rate and address shortfalls effectively against competitors like Atlantic Heating & Air Conditioning.
Do this: Set up a weekly review of citation inputs and Google reviews to see what’s working. Use a simple spreadsheet to track progress. Spend 1 hour each week updating.
7. Research competitors’ schema implementations
+2 pts
Why: Competitors like Boston Standard Plumbing use schema effectively, which you currently lack completely in visibility.
Do this: Analyze competitors’ websites to see their schema setup. Document and replicate their successful practices. Plan for 3 hours of research and implementation per week.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →