Your Fix Kit

Spartan Electric and Bobby Terry Company - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Spartan Electric and Bobby Terry Company does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "name": "Spartan Electric and Bobby Terry Company",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Athens",
    "addressRegion": "GA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Athens"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency electrical service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Electrical maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Electrician schema with serviceType for 5 services
+7 pts
Why: Citation rate is 0.0% — using specific service types in schema is critical for AI recognition in local searches.
Do this: Use Google's structured data testing tool to generate JSON-LD for panel upgrades, EV charger installs, generator installs, and certifications. This should take about 3 hours to complete and could significantly increase your visibility.
2. Get 5 Google reviews mentioning EV chargers in 14 days
+6 pts
Why: Your business has 0 reviews, while competitors like Davis Electric have multiple mentions boosting their local relevance.
Do this: Reach out to recent customers via email or SMS asking them to leave reviews specifically mentioning EV chargers. Expect this to require 1 hour of effort and could lead to a notable ranking change.
3. Submit citations to 5 key directories this week
+10 pts
Why: Citation presence is at 0.0% — establishing citations in directories like Yelp and BBB is essential for local ranking.
Do this: Create profiles for Spartan Electric on Yelp, BBB, IBEW local directory, Angi, and Houzz. This may take 5-6 hours but will greatly enhance your online presence.
4. List Generac and Tesla credentials in schema
+7 pts
Why: Your company lacks references to recognized trade credentials which positions your service as less credible than competitors' like Power Pro Electric.
Do this: Update your schema to include Generac and Tesla certifications along with logos and verification URLs. This should take around 2 hours to implement.
5. Create 2 dedicated service pages for high-intent queries
+2 pts
Why: Your current site lacks targeted content for key services like 'EV charger installation', which competitors rank for.
Do this: Develop specific pages addressing these services, focusing on benefits and calls to action. Estimated workload is 4 hours and can enhance keyword relevancy.
6. Add NEC compliance language to all service pages
+3 pts
Why: The absence of technical authority signals like NEC compliance means AI engines see your business as generic, impacting rank significantly.
Do this: Review your existing service copy and integrate NEC compliance language into every related page. This amendment should take about 3 hours.
7. Identify 3 NAP mismatches and fix them
+2 pts
Why: Your competitive position sits at 22.2%, impacted by inconsistencies in Name, Address, and Phone number across listings.
Do this: Audit your citations for NAP consistency and make corrections across all platforms. Expect this to take 2 hours and can improve local search accuracy.
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