Your Fix Kit

Restivo's Heating and Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Restivo's Heating and Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Restivo's Heating and Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA contractor finder listings
Why: Citation rate is at 0.0% across all queries, leaving large potential visibility on these directories unseized.
Do this: Register on HVAC.com and ACCA contractor finder, confirm profile details with NAP and credentials by tomorrow. Expect around 1-3 hours for setup, potentially increasing leads by 15%.
2. Submit NAP to top 12 HVAC-specific citation sources
Why: Your citation presence stands at 0.0% from 9 queries, which is a crucial gap in visibility and credibility.
Do this: Gather NAP details and register on key directories like Yelp, BBB, and Angi over the next 3 days. This could take 8-10 hours total and bring citation presence to 50%.
3. Get 6 Google reviews mentioning 'AC repair' this month
Why: Current review count impacts reputation; mention of 'AC repair' wasn't found in any existing reviews according to audit data.
Do this: Reach out to past clients via email or SMS; include a direct link to your Google profile. Set a deadline of 30 days to achieve this goal. This can take 3 hours total with follow-ups.
4. Add Energy Star and NATE certification badges with structured data
Why: Structured data health is at 10.0%, signaling a major gap in signals for AI and search engines regarding your service quality.
Do this: Incorporate badge images and structured data markup into all service pages. Spend 2-4 hours on this to elevate trustworthiness in AI engines.
5. Add HVACBusiness schema with serviceType arrays to all service pages
Why: You have no structured data implemented, limiting AI's understanding of your business, which is vital for queries related to HVAC.
Do this: Create and implement HVACBusiness schema in JSON-LD for cooling repair, heating install, and ductless services. Use Google's structured data helper for validation, targeting 3 hours of work.
6. Increase competitive position from 22.2% against Hometown Heating
Why: Your current competitive position needs strengthening as competitors like Hometown are already capturing attention with better visibility.
Do this: Analyze competitor citations and reviews, then focus energy on closing the gaps identified. This ongoing effort could span 2 weeks but could elevate your competitive angle significantly.
7. Target 0 citations on Perplexity and Gemini this quarter
Why: You have no citations recorded on Perplexity and Gemini, showing untapped potential in those engines that competitors might exploit.
Do this: Research and submit to citation sources that feed these engines. Dedicate 4 hours this month; push hard to get to at least 5 citations to broaden your presence.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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