Your Fix Kit

RL2 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL2 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL2",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA contractor finder listings this week
+7 pts
Why: Citation rate is 0.0%, and these directories are crucial for HVAC businesses in Boston.
Do this: Visit HVAC.com and ACCA contractor finder to create and verify your listings. Prepare business info and credentials (NATE, EPA) in advance. Expect to complete this in 3-5 hours.
2. Get 6 Google reviews mentioning 'AC repair' in the next 14 days
+6 pts
Why: You currently have no reviews, threatening your competitive position against Atlantic Heating & Air Conditioning and Back Bay Mechanical, which mentioned frequently.
Do this: Ask past clients to leave reviews on Google, focusing on services like AC repair. Use email or direct outreach — it's generally a 5-minute request per client.
3. Add HVACBusiness schema to all service pages immediately
+10 pts
Why: Citation presence is 0%; missing schema damages AI detection and local ranking potential.
Do this: Implement HVACBusiness schema using Google's structured data helper, filling in serviceType arrays for cooling repair and heating install. Allocate 2 hours for deployment and validation.
4. Submit NAP to the top 12 HVAC citation sources this month
+7 pts
Why: With a citation presence of 0%, your business is invisible to essential engines like OpenAI and Perplexity.
Do this: Identify relevant HVAC-specific directory sites and submit your name, address, and phone number. This should take about 4 hours to ensure accuracy and completeness.
5. Add Energy Star and NATE badges with structured data markup
+2 pts
Why: Structured data health is missing, so adding these badges boosts credibility and visibility on HVAC queries.
Do this: Integrate badges into your website’s structured data. Use image URLs and validate with the Rich Results Test after. Expect to spend 1-2 hours on this.
6. Consider adding Angi and Yelp directories by next month
+3 pts
Why: Competitors are leveraging multiple directories that you currently miss, like Angi and Yelp, affecting your visibility.
Do this: Research listing requirements for Angi and Yelp, prepare your business info, and submit applications. Budget around 3 hours for this effort.
7. Check 3 NAP mismatches with competitors every quarter
+2 pts
Why: With your citation presence at zero, maintaining accuracy is essential to avoid losing potential clients to mentioned competitors.
Do this: Use tools like Moz or BrightLocal to regularly audit NAP consistency. Set a quarterly reminder for review and correction, allowing 1 hour per review.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →